Onsite Client Acquisition & Growth Lead

Legal Soft; Los Angeles (CA); On-site; USD 99,000 - 121,000; Full time

Benefits offered by this job

Ownership of revenue-critical channels

Budget autonomy

Growth path to Client Generation Dir e

Job summary

Legal Soft is seeking a Client Generation Manager to own day-to-day performance of our paid and owned acquisition channels. You will run campaigns independently, manage vendors against KPIs, optimize the funnel from click to completed demo, and supervise a Client Generation Coordinator.

This role is built for an analytical operator who can turn data into channel decisions and hit the targets set by the Director.

Qualifications

• 3+ years of demand generation or performance marketing experience in B2B or SaaS.
• Proven hands-on experience managing paid campaigns on Meta, Google and LinkedIn.
• Experience with funnel-level attribution and revenue reporting.
• Experience managing external vendors or agencies against KPIs.
• Proficiency with HubSpot, Salesforce, ActiveCampaign or similar.
• Experience with A/B testing and conversion rate optimization.

Responsibilities

• Own channel and campaign ownership across Meta, Google, LinkedIn and YouTube.
• Manage channel budgets within the Director’s allocation.
• Run ongoing tests on messaging, targeting, creative and offers.
• Own retargeting, email, SMS and nurture programs that lift demo show rates.
• Track demos booked, demos showed and demo-to-client conversion by channel.
• Identify funnel drop-offs and implement fixes.
• Own landing page strategy and A/B testing roadmap for campaigns.
• Align messaging to high-intent legal decision-makers.
• Lead weekly performance calls with agencies and vendors.
• Approve vendor creative and campaign plans.
• Hold vendors to KPI benchmarks and intervene on underperforming campaigns.
• Join weekly feedback loops with SDRs and Sales to refine targeting based on lead quality.
• Maintain clean attribution from ad spend through closed-won in the CRM.

Skills

Demand generation

Performance marketing

Campaign management

A/B testing

Conversion rate optimization

Analytics

Communication

Tools

HubSpot

Salesforce

ActiveCampaign

Job description

Legal Soft is seeking a Client Generation Manager to own day-to-day performance of our paid and owned acquisition channels. You will run campaigns independently, manage vendors against KPIs, optimize the funnel from click to completed demo, and supervise a Client Generation Coordinator.

This role is built for an analytical operator who can turn data into channel decisions and hit the targets set by the Director.