Senior DTC Growth CMO — ROI-Driven Lead Gen Leader

Superior Executive Legal Recruiting; United States; Remote; USD 180,000 - 300,000; Full time

Job summary

Superior Executive & Legal Recruiting seeks a senior marketing leader to scale direct-to-consumer lead generation for a high-volume plaintiff-side employment litigation firm. Own the full funnel—from acquisition to intake to signed clients.

8+ years in DTC/performance marketing with hands-on paid media (Google Ads, Meta) and a proven revenue impact. Build growth systems and optimize speed-to-lead, working with intake and operations to maximize lead quality and conversions.

Qualifications

• 8+ years in DTC/performance marketing with proven revenue impact
• Hands-on paid media experience building and managing campaigns directly
• Experience in high-volume, complex funnel environments with strong testing and optimization rigor
• Familiarity with multi-channel acquisition (paid, SEO, lifecycle) and CRM/MarTech systems
• Proven leadership experience building and scaling high-performing teams
• Must have personal, hands-on experience (not solely team or agency oversight) building campaigns in Google Ads and Meta, with six-figure budgets.

Responsibilities

• Own and scale paid acquisition (Google Ads, Meta), managing $150K+ monthly spend
• Drive full-funnel performance across landing pages, intake, and call center conversion
• Build and optimize growth systems including testing frameworks, CRM/MarTech, and attribution
• Improve speed-to-lead and conversion rates in partnership with intake and operations
• Optimize across paid, organic, and lifecycle channels to maximize lead quality and signed clients

Skills

Paid media

Google Ads

Meta Ads

Full-funnel optimization

CRM/MarTech

Leadership

DTC marketing

Tools

CRM platforms

Marketing tech

Analytics tools

Job description

Superior Executive & Legal Recruiting seeks a senior marketing leader to scale direct-to-consumer lead generation for a high-volume plaintiff-side employment litigation firm. Own the full funnel—from acquisition to intake to signed clients.

8+ years in DTC/performance marketing with hands-on paid media (Google Ads, Meta) and a proven revenue impact. Build growth systems and optimize speed-to-lead, working with intake and operations to maximize lead quality and conversions.