Senior Growth Lead, End-to-End Paid Acquisition

Capitolis; San Francisco (CA); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Middesk is hiring a Senior Paid Acquisition/Demand Gen lead to own the end-to-end paid engine across search, social, and display. You will own the CAC and payback model, partner with agencies, and drive budget decisions with data-driven insight.

You will work in a hybrid model with 2–3 days in the NYC or SF office, shaping the paid strategy and landing-page optimization to maximize qualified pipeline and revenue.

Qualifications

• 5+ years of hands-on paid acquisition or demand gen experience in a high-growth environment.
• Ability to own the full paid motion across channels and landing pages, not just one channel.
• Proven track record of owning a budget and a CAC/payback model with executive-facing data.
• Comfort defending CAC/payback models to CEOs/CROs and killing underperforming channels.
• Strong quantitative mindset and ability to work with agencies as a partner, not just a manager.

Responsibilities

• Own Middesk's paid demand engine end to end: search, social, display/retargeting, intent data, and placements.
• Build a unified paid budget and channel mix; manage the agency relationship as a vendor.
• Develop CAC and payback models by channel to tie spend to qualified pipeline and revenue.
• Run a test-and-kill system with a standing queue of tests and budget reallocations.
• Collaborate with EPD to optimize paid landing pages and conversion tracking.
• Document when campaigns should align with Named Accounts and when to run independently.
• Build cases for scaling spend with data-backed payback projections.

Skills

Paid acquisition

Demand generation

Strategic thinking

Budget accountability

Measurement discipline

Agency management

Cross-functional collaboration

Data-driven decision making

Tools

Analytics tools

Job description

Middesk is hiring a Senior Paid Acquisition/Demand Gen lead to own the end-to-end paid engine across search, social, and display. You will own the CAC and payback model, partner with agencies, and drive budget decisions with data-driven insight.

You will work in a hybrid model with 2–3 days in the NYC or SF office, shaping the paid strategy and landing-page optimization to maximize qualified pipeline and revenue.