Client General Manager (Mid-Level)

Legal Soft; Los Angeles (CA); On-site; USD 99,000 - 121,000; Full time

Benefits offered by this job

Ownership of revenue-critical channels

Budget autonomy

Growth path to Client Generation Dir e

Job summary

Legal Soft is seeking a Client Generation Manager to own day-to-day performance of our paid and owned acquisition channels. You will run campaigns independently, manage vendors against KPIs, optimize the funnel from click to completed demo, and supervise a Client Generation Coordinator.

This role is built for an analytical operator who can turn data into channel decisions and hit the targets set by the Director.

Qualifications

• 3+ years of demand generation or performance marketing experience in B2B or SaaS.
• Proven hands-on experience managing paid campaigns on Meta, Google and LinkedIn.
• Experience with funnel-level attribution and revenue reporting.
• Experience managing external vendors or agencies against KPIs.
• Proficiency with HubSpot, Salesforce, ActiveCampaign or similar.
• Experience with A/B testing and conversion rate optimization.

Responsibilities

• Own channel and campaign ownership across Meta, Google, LinkedIn and YouTube.
• Manage channel budgets within the Director’s allocation.
• Run ongoing tests on messaging, targeting, creative and offers.
• Own retargeting, email, SMS and nurture programs that lift demo show rates.
• Track demos booked, demos showed and demo-to-client conversion by channel.
• Identify funnel drop-offs and implement fixes.
• Own landing page strategy and A/B testing roadmap for campaigns.
• Align messaging to high-intent legal decision-makers.
• Lead weekly performance calls with agencies and vendors.
• Approve vendor creative and campaign plans.
• Hold vendors to KPI benchmarks and intervene on underperforming campaigns.
• Join weekly feedback loops with SDRs and Sales to refine targeting based on lead quality.
• Maintain clean attribution from ad spend through closed-won in the CRM.

Skills

Demand generation

Performance marketing

Campaign management

A/B testing

Conversion rate optimization

Analytics

Communication

Tools

HubSpot

Salesforce

ActiveCampaign

Job description

Location Requirement: This is an onsite position at our Woodland Hills, CA office. Candidates must currently live within commuting distance and be able to reliably commute to the office. This is not a remote position

Employment type: Full-Time (W-2)

Location: On-Site

Compensation: Starting at $110,000 annually

Reports to: Client Generation Director

Role overview

Legal Soft is seeking a Client Generation Manager to own day-to-day performance of our paid and owned acquisition channels. You will run campaigns independently, manage vendors against KPIs, optimize the funnel from click to completed demo, and supervise a Client Generation Coordinator. This role is built for an analytical operator who can turn data into channel decisions and hit the targets set by the Director.

Key responsibilities

1. Channel and campaign ownership

• Plan, build and optimize paid campaigns across Meta, Google, LinkedIn and YouTube
• Manage channel budgets within the allocation set by the Director
• Run ongoing tests on messaging, targeting, creative and offers
• Own retargeting, email, SMS and nurture programs that lift demo show rates

2. Funnel optimization

• Track demos booked, demos showed and demo-to-client conversion by channel
• Identify funnel drop-offs and implement fixes
• Own landing page strategy and A/B testing roadmap for assigned campaigns
• Align messaging to high-intent legal decision-makers
• Lead weekly performance calls with agencies and vendors
• Approve vendor creative and campaign plans
• Hold vendors to KPI benchmarks and step in to rebuild underperforming campaigns
• Join weekly feedback loops with SDRs and Sales to refine targeting based on lead quality
• Maintain clean attribution from ad spend through closed-won in the CRM

5. Reporting

• Report weekly and monthly on cost per qualified lead, cost per booked demo, cost per completed demo, CPA and revenue by channel
• Recommend budget shifts to the Director based on performance

6. Team supervision

• Direct and coach the Client Generation Coordinator
• Review Coordinator builds and reports for accuracy

Required qualifications

• 3+ years of demand generation or performance marketing experience in B2B or SaaS
• Proven hands-on experience managing paid campaigns on Meta, Google and LinkedIn
• Experience with funnel-level attribution and revenue reporting
• Experience managing external vendors or agencies against KPIs
• Proficiency with HubSpot, Salesforce, ActiveCampaign or similar
• Experience with A/B testing and conversion rate optimization

Preferred qualifications

• Experience marketing legal technology, legal services or professional services
• Familiarity with legal buyer personas (managing partners, firm administrators, practice managers)
• Experience optimizing demo-based sales funnels
• Knowledge of attribution tools (HubSpot attribution, Northbeam, Triple Whale, UTM frameworks)

What we offer

• Ownership of revenue-critical channels with visibility to leadership
• Budget responsibility and autonomy to execute
• A growth path to Client Generation Director
• A stable, long-term, full-time position in a fast-paced legal tech environment