Online Marketing Lead — Student Growth & Campaign Strategy

The Ohio State University; Columbus (OH); On-site; USD 90,000 - 120,000; Full time

Job summary

The Ohio State University is seeking an Online Marketing Manager to lead and manage marketing strategy, asset development, plan development and execution for online programs. This role will drive leads and student interest across channels and require close collaboration with college faculty and external vendors.

You will oversee budget, performance analytics, content optimization, and testing new marketing channels to improve enrollment results, reporting on key metrics to internal and external

Qualifications

• Bachelor’s degree required.
• 4+ years in marketing or related field.
• Experience in digital marketing, marketing strategy, budget management, creating marketing executions, performance analytics and reporting, and website content management.

Responsibilities

• Lead and manage marketing strategy, asset development, plan development and execution, budget, performance analytics, and collaboration with other functions and colleges related to their programs.
• Drive leads, inquiries, and prospective student interest for online programs across channels (search, social, email, content).
• Collaborate with faculty, staff and partners to understand the target audience and optimize campaigns.

Skills

Digital marketing

Marketing strategy

Budget management

Performance analytics

Website content mgmt

Education

Bachelor's degree

Job description

The Ohio State University is seeking an Online Marketing Manager to lead and manage marketing strategy, asset development, plan development and execution for online programs. This role will drive leads and student interest across channels and require close collaboration with college faculty and external vendors.

You will oversee budget, performance analytics, content optimization, and testing new marketing channels to improve enrollment results, reporting on key metrics to internal and external