Online Marketing Manager

The Ohio State University; United States; On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Paid time off and holidays

Retirement plan options

Job summary

Ohio State University is seeking an Online Marketing Manager for Ohio State Online | Online Enrollment. You will lead and optimize the marketing strategy, asset development, and cross-functional execution to attract prospective students to online programs.

Responsibilities include budgeting, analytics, SEO optimization, and collaboration with faculty and partners. The role requires a Bachelor's degree and 4+ years in marketing, with preferred Master’s degree and 5+ years in digital marketing,

Qualifications

• Bachelor’s degree required.
• 4+ years in marketing or related field.
• Experience in digital marketing, marketing strategy, budget management, creating marketing executions, performance analytics and reporting, and website content management.
• Broad knowledge and expertise in attracting a specific target audience, performance marketing, A/B testing, finding new marketing vehicles, managing deadlines, and collaborating across a large organization.

Responsibilities

• Lead and manage all marketing strategy, asset development, plan development and execution, budget, performance analytics, and collaboration with other functions and colleges related to their programs.
• Determine the right marketing mix across channels (search, social, organic, email, third party, influencer) to drive leads and inquiries for online programs.
• Craft campaigns and assets through market research, write copy, draft emails, optimize web pages for content and SEO, and analyze campaign performance.

Skills

Digital marketing

Marketing strategy

Budget management

Marketing executions

Performance analytics

Website content management

A/B testing

Lead generation

Audience targeting

Cross-functional collaboration

Education

Bachelor's degree

Master's degree preferred

Job description

Job Title: Online Marketing Manager Department: Ohio State Online | Online Enrollment

Reporting to an Ohio State Online marketing leader and serving as a leader and expert on their assigned online programs/certificates, the Online Marketing Manager will lead and manage all marketing strategy, asset development, plan development and execution, budget, performance analytics, and collaboration with other functions and colleges related to their programs. The Online Marketing Manager will need to be an experienced marketer able to find the right marketing mix and tools across all channels (search, social, organic, email, third party, influencer) to drive leads/inquiries/prospective student interest for online programs. The OMM will leverage their knowledge, and seek out market research, to craft campaigns and assets that attract the right audience in a cost-efficient manner. This will include writing copy, drafting emails, creating content, ensuring web pages are optimized for content and SEO, analyzing campaign performance for both lead generation and student enrollment and finding third-party media suppliers. This person will have a thorough understanding of marketing concepts to implement a successful, student growth strategy for their programs. As part of this, the OMM will collaborate with college faculty, staff, and partners to better understand the target audience. The OMM will partner with an agency and vendors across the marketing mix that has been aligned within their marketing plan. Collaboration cross-functionally will occur on a regular basis to get real-time feedback on their lead generation efforts. The Online Marketing Manager will have both an eye for detail as well as the ability to seek out new marketing channels and test new marketing tactics. The OMM will manage potentially large marketing budgets and ensure that the budget is properly handled and delivered within a fiscal year. The OMM will report on key metrics both internally and externally. It will be critical for this person to constantly be looking for what's next for testing new ideas and optimizing existing work.

Required Education and Experience

Bachelor’s degree required.

4+ years in marketing or related field.

Experience in digital marketing, marketing strategy, budget management, creating marketing executions, performance analytics and reporting, and website content management.

Broad knowledge and expertise in attracting a specific target audience, performance marketing, A/B testing, finding new marketing vehicles, managing deadlines, and collaborating across a large organization.

Desired Education and Experience

Master’s degree in relevant discipline preferred.

5+ years of experience preferred.

Experience in digital marketing, lead generation performance marketing, return on investment analysis, and higher education preferred.

Deeper knowledge of broad knowledge and expertise in required.

Additional Information

• Location: Mount Hall (0311)
• Position Type: Regular
• Scheduled Hours: 40
• Shift: First Shift
• Final candidates are subject to successful completion of a background check.
• A drug screen or physical may be required during the post offer process.

Benefits

• Medical, dental and vision coverage, with Ohio State paying a significant portion of the cost.
• Paid time off, including sick and vacation time and 11 holidays.
• State retirement plan or an alternative retirement plan, both with generous employer contributions.

EEO Statement

The university is an equal opportunity employer, including veterans and disability.

Company Culture

As Buckeyes, we accomplish more together. No matter your role, you’ll be part of creating what people need now: pathways to education, research and health care. Working at Ohio State means you’re part of a team with a strong sense of community and an unwavering commitment to excellence - and, of course, incomparable Buckeye spirit. We bring out the best in people, help each other succeed and learn together. By joining Ohio State, you become part of a top-20 public university with one of America’s leading academic health centers. We’re a team of dedicated colleagues with access to boundless resources that support you.