Online Marketing Lead - Growth for Higher-Ed Programs

Ohio State University; North Carolina; On-site; USD 85,000 - 120,000; Full time

Job summary

The Ohio State University is seeking an Online Marketing Manager to lead marketing strategy and execution for its online programs. You will manage content development, SEO-optimized pages, and cross-functional collaboration with faculty, staff, and partners to attract prospective students efficiently.

You will oversee budgets, analyze campaign performance, and test new channels while reporting outcomes to stakeholders. A strong background in digital marketing and higher education is preferred.

Qualifications

• Bachelor's degree required.
• 4+ years in marketing or related field.
• Experience in digital marketing, marketing strategy, budget management, performance analytics and reporting, and website content management.
• Broad knowledge and expertise in attracting a specific target audience, performance marketing, A/B testing, finding new marketing vehicles, managing deadlines, and collaborating across a large organization.

Responsibilities

• Lead and manage marketing strategy, asset development, plan development and execution for online programs.
• Oversee budget, performance analytics, and cross-functional collaboration with colleges and vendors.
• Create campaigns and assets; optimize pages for content and SEO; manage third-party media partners.

Skills

Marketing strategy

Digital marketing

Budget management

Analytics & reporting

SEO & content optimization

Cross-functional collaboration

Education

Bachelor's degree

Master's degree preferred

Job description

The Ohio State University is seeking an Online Marketing Manager to lead marketing strategy and execution for its online programs. You will manage content development, SEO-optimized pages, and cross-functional collaboration with faculty, staff, and partners to attract prospective students efficiently.

You will oversee budgets, analyze campaign performance, and test new channels while reporting outcomes to stakeholders. A strong background in digital marketing and higher education is preferred.