On-Site Shopper Insights Lead - Market Intelligence

WCL Group; Plano (TX); Sur place; USD 65 000 - 92 000; Plein temps

Résumé du poste

The Shopper Insights Manager role in Plano, TX focuses on leading market condition research to determine product sales potential. You will manage primary and secondary studies, and partner with key stakeholders to shape research briefs and timelines.

This 6‑month contract may extend to full-time, with a strong emphasis on vendor management and actionable insights. Ideal candidates have 5–7 years of consumer data analysis, vendor management experience, and strong communication skills.

Qualifications

• Bachelor's degree in a business-related field is required.
• 5-7 years of experience analyzing consumer data and delivering insights.
• Experience managing research vendors and agency partners.
• Strong written and verbal communication skills.
• Ability to work independently with good time management.
• Mentoring and providing performance feedback to others.
• Understanding marketing and pricing strategy and media production basics.

Responsabilités

• Support in delivering shopper and retail insights learning plans based on business needs.
• Conduct primary and secondary research to provide actionable insights with guidance on complex studies.
• Develop research briefs with stakeholder buy-in and manage project setup with inputs from key stakeholders.
• Identify and evaluate research vendors through RFPs, negotiate pricing, and manage relationships.
• Be the day-to-day contact for external vendors and ensure alignment on objectives, timelines, and deliverables.
• Flag issues, manage budgets, and maintain a roster of preferred partners across disciplines.
• Analyze data and deliver insights in a compelling, actionable presentation format.

Connaissances

Verbal communication

Written communication

Vendor management

Project management

Mentoring

Formation

Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field

Description du poste

The Shopper Insights Manager role in Plano, TX focuses on leading market condition research to determine product sales potential. You will manage primary and secondary studies, and partner with key stakeholders to shape research briefs and timelines.

This 6‑month contract may extend to full-time, with a strong emphasis on vendor management and actionable insights. Ideal candidates have 5–7 years of consumer data analysis, vendor management experience, and strong communication skills.