Marketing Manager (Shopper and Retail Insights)

ektello; Plano (TX); On-site; USD 90,000 - 120,000; Part time

Job summary

Ektello is seeking a Marketing Manager (Shopper and Retail Insights) in Plano, Texas for a W2 contract role. The position is fully onsite (Mon-Fri) and requires 5-7 years of experience in consumer data analytics and insights delivery, with proven vendor management and research leadership.

The candidate will drive learning-plan development, manage primary and secondary research setups, and coordinate with stakeholders to deliver actionable insights and recommendations.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field.
• 5-7 years' experience analyzing consumer data and providing insights that drive business, including research methods and statistics.
• Demonstrated experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget.

Responsibilities

• Support in delivering Shopper and Retail Insights learning plan based on business needs and priorities through Primary and Secondary research.
• Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with guidance from manager on more complex studies.
• Develop comprehensive research briefs with learning areas and action standards, securing stakeholder buy-in and managing project setup, timelines, and deliverables.
• Identify and evaluate best-fit research vendors through RFPs, including multi-vendor proposal review, pricing negotiation, and capability assessment.
• Serve as day-to-day contact for external research vendors to ensure alignment on objectives, timelines, and deliverables.
• Stay current on the external vendor landscape to identify new and emerging research partners and capabilities.
• Analyze and interpret data to deliver learnings and actionable recommendations.

Skills

Business Analysis

Process Improvement

Vendor Management

Education

Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field

Job description

Position

Marketing Manager (Shopper and Retail Insights)

Job Type

W2 Contract

Important Note

*Please note- candidates must be capable of sitting on our W2 without sponsorship now or in the future.

Location

Plano, Texas

Work Model

Fully onsite (Mon-Fri)

Top Skills

• Business Analysis
• Process Improvement
• Vendor Management

Responsibilities

• Support in delivering Shopper and Retail Insights learning plan based on business needs and priorities through Primary and Secondary research
• Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with support and guidance from manager on more complex studies
• Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in Manage project set up by: Partnering with key stakeholders to gather key inputs and stim for testing, Supporting questionnaire set up, design and internal reviews and quality checks, Project management and timelines of key phases and deliverables, Determine and recommend best research methodology to address business questions
• Identify and evaluate best-fit research vendors through a structured RFP process, including multi-vendor proposal review, pricing negotiation, and capability assessment
• Serve as primary day-to-day point of contact for external research vendors, managing relationships to ensure alignment on objectives, timelines, and deliverables
• Hold vendors accountable to quality standards, project milestones, and budgets; proactively flag and resolve issues as they arise
• Continuously assess vendor performance and maintain a roster of preferred partners across qualitative, quantitative, and syndicated research disciplines
• Partner with Procurement and Legal as needed to support vendor onboarding, contract management, and compliance requirements
• Stay current on the external vendor landscape to identify new and emerging research partners and capabilities that can add value to the business
• Analyze and interpret data providing learnings that will bring value to the business
• Deliver strong insights in story-like presentation format that addresses all research objectives and includes actionable recommendations

Research Capabilities

• Comprehensive, up-to-date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., IRI, Circana & Nielsen) experience a plus
• Superior Shopper focused Insights experience; Shopper Marketing/Channel Marketing experience a plus
• Experience managing online research community a plus
• Proven ability to manage external vendor relationships, including RFP development, contract negotiation, and ongoing performance management
• Ability to triangulate data and insights from different sources to drive consultative decision making

Required Qualifications

• Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field
• 5-7 years' experience analyzing consumer data and providing insights that drive business, including research methods and statistics
• Demonstrated experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget

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