Marketing Manager, Shopper & Retail Insights

Ektello; Plano (TX); Sur place; USD 90 000 - 120 000; Temps partiel

Résumé du poste

Ektello is seeking a Marketing Manager (Shopper and Retail Insights) in Plano, Texas for a W2 contract role. The position is fully onsite (Mon-Fri) and requires 5-7 years of experience in consumer data analytics and insights delivery, with proven vendor management and research leadership.

The candidate will drive learning-plan development, manage primary and secondary research setups, and coordinate with stakeholders to deliver actionable insights and recommendations.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field.
• 5-7 years' experience analyzing consumer data and providing insights that drive business, including research methods and statistics.
• Demonstrated experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget.

Responsabilités

• Support in delivering Shopper and Retail Insights learning plan based on business needs and priorities through Primary and Secondary research.
• Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with guidance from manager on more complex studies.
• Develop comprehensive research briefs with learning areas and action standards, securing stakeholder buy-in and managing project setup, timelines, and deliverables.
• Identify and evaluate best-fit research vendors through RFPs, including multi-vendor proposal review, pricing negotiation, and capability assessment.
• Serve as day-to-day contact for external research vendors to ensure alignment on objectives, timelines, and deliverables.
• Stay current on the external vendor landscape to identify new and emerging research partners and capabilities.
• Analyze and interpret data to deliver learnings and actionable recommendations.

Connaissances

Business Analysis

Process Improvement

Vendor Management

Formation

Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field

Description du poste

Ektello is seeking a Marketing Manager (Shopper and Retail Insights) in Plano, Texas for a W2 contract role. The position is fully onsite (Mon-Fri) and requires 5-7 years of experience in consumer data analytics and insights delivery, with proven vendor management and research leadership.

The candidate will drive learning-plan development, manage primary and secondary research setups, and coordinate with stakeholders to deliver actionable insights and recommendations.