Senior Market Insights Analyst: Consumer & Shopper

Essity North America Inc.; Philadelphia (Philadelphia County); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) with employer match

Paid time off

Job summary

Essity North America Inc. is seeking a Senior Market Research Analyst (Insights Analyst) to lead analysis of market, consumer, and shopper data to drive strategic decisions.

You will design, execute, and synthesize research across competitor intelligence, category dynamics, and consumer preferences to deliver actionable insights for assigned brands or categories. This hybrid role (3 days in office) based in Philadelphia.

Qualifications

• 3–5 years of experience in market research, either on the client side or within a consulting/agency environment, supporting consumer packaged goods (CPG) businesses
• Strong analytical skills with the ability to synthesize data into meaningful insights and recommendations
• Experience working with syndicated data tools such as Nielsen, Circana, Numerator and/or Kantar
• Solid understanding of quantitative and qualitative market research methodologies
• Ability to manage multiple projects and stakeholders in a fast-paced environment
• Strong communication and storytelling skills with data
• Experience managing external vendors or research partners is preferred

Responsibilities

• Analyze market, consumer, shopper, and customer data to identify opportunities, risks, and growth drivers.
• Translate complex data into clear, actionable recommendations to support both strategic and operational decision-making.
• Proactively identify trends and implications for assigned brands or categories.
• Leverage syndicated data sources (e.g., Nielsen, Kantar, Numerator, Circana) to monitor category performance and competitive landscape.
• Conduct ongoing market tracking, including monthly performance reviews and trend analysis.
• Support development of market sizing, forecasting, and category growth projections.
• Support or lead market research studies, selecting appropriate methodologies to meet business objectives.
• Ensure all research aligns with global standards and delivers high-quality, reliable insights.
• Partner with external research agencies and vendors, managing relationships, timelines, and deliverables.
• Develop reports, dashboards, and scorecards to effectively communicate insights to stakeholders.
• Present findings in a compelling and concise manner to influence decision-making.
• Contribute to knowledge-sharing across teams and maintain the market research library.
• Work closely with marketing, sales, and strategy teams to validate plans and ensure decisions are insight-driven.
• Actively contribute to customer, consumer, and shopper-related business decisions.
• Share best practices and contribute to insights communities and projects.

Skills

Market research

Data analysis

Syndicated data tools

Stakeholder management

Communication

Tools

Nielsen

Circana

Numerator

Kantar

Job description

Essity North America Inc. is seeking a Senior Market Research Analyst (Insights Analyst) to lead analysis of market, consumer, and shopper data to drive strategic decisions.

You will design, execute, and synthesize research across competitor intelligence, category dynamics, and consumer preferences to deliver actionable insights for assigned brands or categories. This hybrid role (3 days in office) based in Philadelphia.