Shopper Insights Manager

WCL Group; Plano (TX); On-site; USD 65,000 - 92,000; Full time

Job summary

The Shopper Insights Manager role in Plano, TX focuses on leading market condition research to determine product sales potential. You will manage primary and secondary studies, and partner with key stakeholders to shape research briefs and timelines.

This 6‑month contract may extend to full-time, with a strong emphasis on vendor management and actionable insights. Ideal candidates have 5–7 years of consumer data analysis, vendor management experience, and strong communication skills.

Qualifications

• Bachelor's degree in a business-related field is required.
• 5-7 years of experience analyzing consumer data and delivering insights.
• Experience managing research vendors and agency partners.
• Strong written and verbal communication skills.
• Ability to work independently with good time management.
• Mentoring and providing performance feedback to others.
• Understanding marketing and pricing strategy and media production basics.

Responsibilities

• Support in delivering shopper and retail insights learning plans based on business needs.
• Conduct primary and secondary research to provide actionable insights with guidance on complex studies.
• Develop research briefs with stakeholder buy-in and manage project setup with inputs from key stakeholders.
• Identify and evaluate research vendors through RFPs, negotiate pricing, and manage relationships.
• Be the day-to-day contact for external vendors and ensure alignment on objectives, timelines, and deliverables.
• Flag issues, manage budgets, and maintain a roster of preferred partners across disciplines.
• Analyze data and deliver insights in a compelling, actionable presentation format.

Skills

Verbal communication

Written communication

Vendor management

Project management

Mentoring

Education

Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field

Job description

CLIENT HIGHLIGHT The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well‑known brands in the world.

LOCATION Plano, TX 75023 COMPENSATION $57 per hour SCHEDULE On-site Monday-Friday (40 hrs per week) CONTRACT TERM 6-month contract with high likelihood of extension/conversion to full-time employee

POSITION OVERVIEW – Shopper Insights Manager

The main function of a marketing manager is to lead the research of market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

RESPONSIBILITIES

• Support in delivering Shopper and Retail Insights learning plan based on business needs and priorities through Primary and Secondary research.
• Conduct Primary and leverage Secondary research to provide actionable insights while independently managing most research set-up, with support and guidance from manager on more complex studies.
• Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in. Manage project set up by:
  • Partnering with key stakeholders to gather key inputs and stim for testing
  • Supporting questionnaire set up, design and internal reviews and quality checks
  • Project management and timelines of key phases and deliverables
  • Determine and recommend best research methodology to address business questions
• Vendor Management:
  • Identify and evaluate best-fit research vendors through a structured RFP process, including multi-vendor proposal review, pricing negotiation, and capability assessment
  • Serve as primary day-to-day point of contact for external research vendors, managing relationships to ensure alignment on objectives, timelines, and deliverables
  • Hold vendors accountable to quality standards, project milestones, and budgets; proactively flag and resolve issues as they arise
  • Continuously assess vendor performance and maintain a roster of preferred partners across qualitative, quantitative, and syndicated research disciplines
  • Partner with Procurement and Legal as needed to support vendor onboarding, contract management, and compliance requirements
  • Stay current on the external vendor landscape to identify new and emerging research partners and capabilities that can add value to the business
• Analyze and interpret data providing learnings that will bring value to the business
• Deliver strong insights in story‑like presentation format that addresses all research objectives and includes actionable recommendations
• Research Capabilities:
  • Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., IRI, Circana & Nielsen) experience a plus
  • Superior Shopper focused Insights experience; Shopper Marketing/Channel Marketing experience a plus
  • Experience managing online research community a plus
  • Proven ability to manage external vendor relationships, including RFP development, contract negotiation, and ongoing performance management
  • Ability to triangulate data and insights from different sources to drive consultative decision making

REQUIRED SKILLS

• Bachelor's degree in Business Administration, Marketing, Product Management, Sales, or related field.
• 5-7 years' experience analyzing consumer data and providing insights that drive business, including research methods and statistics.
• Demonstrated experience managing research vendors and agency partners, with a track record of delivering projects on time and within budget.
• Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.
• Strong ability to work independently and manage one's time.
• Strong mentoring skills necessary to provide support and constructive performance feedback.
• Strong knowledge of principles and methods for showing, promoting, and selling products or services.
• Strong ability to develop marketing and pricing strategy.
• Strong knowledge of media production, communication and dissemination techniques and methods.