On-Site Growth-Focused Digital Marketing Manager

Integratedcooling; Lodi (NJ); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Salary: $90,000 – $120,000 per year

Health and dental insurance

Paid time off and holidays

401(k)

Employee discount

High-visibility role

Job summary

Mood Fabrics in Lodi, NJ is seeking a Digital Marketing Manager to own revenue growth across all digital channels. You will lead strategy and execution for CRO, SEO, GEO, email/SMS, and paid media, owning KPI targets and reporting to the CEO.

This senior individual contributor role requires data-driven decision making, budget management, and collaboration with e-commerce, merchandising, showroom, and creative partners. On-site, full-time in Lodi.

Qualifications

• 5+ years of digital marketing experience with measurable revenue growth.
• Hands-on with GA4, Google Tag Manager, and Triple Whale.
• Proven CRO program experience and A/B testing tools.
• Strong SEO knowledge plus GEO and AI search visibility.
• Experience owning email and SMS programs on platforms such as Klaviyo, Attentive, or Postscript.
• Experience managing paid media agencies & budgets.
• Experience building customer personas and journey maps from real data.
• Strong analytical skills and data-driven decision making.
• Experience budgeting and forecasting.
• Excellent written and spoken communication.
• Organized, self-directed, fast-moving environment.
• Able to work full-time on-site in Lodi, NJ.

Responsibilities

• Own the digital marketing strategy and yearly plan tied to revenue and acquisition goals.
• Set and track KPIs: revenue, conversion rate, AOV, CAC, LTV, ROAS, retention.
• Manage marketing budget and allocate spend across channels based on performance.
• Lead CRO programs across landing pages, product pages, cart, and checkout.
• Develop SEO/GEO strategy and optimize for AI search experiences.
• Own email and SMS programs, including flows and segmentation.
• Build data-backed customer journeys and personas across channels.
• Set up GA4/GTM tracking, attribution with Triple Whale, and dashboards.

Skills

Digital marketing

Revenue growth

A/B testing

Customer personas

Data analytics

Budget forecasting

Communication

Organization

Leadership

On-site work

Education

Bachelor's degree in Marketing/Business/Communications

Tools

GA4

Google Tag Manager

Triple Whale

VWO

Optimizely

Convert

Intelligems

Looker Studio

SQL

BigQuery

Job description

Mood Fabrics in Lodi, NJ is seeking a Digital Marketing Manager to own revenue growth across all digital channels. You will lead strategy and execution for CRO, SEO, GEO, email/SMS, and paid media, owning KPI targets and reporting to the CEO.

This senior individual contributor role requires data-driven decision making, budget management, and collaboration with e-commerce, merchandising, showroom, and creative partners. On-site, full-time in Lodi.