Growth-Driven Digital Marketing Manager

CaesarStone, Ltd.; Charlotte, Northern (NC, KY); Hybrid; USD 85,000 - 106,000; Full time

Job summary

Caesarstone US is seeking a Digital Marketing Manager to develop, execute, and optimize digital programs across paid media, website, SEO, social media and content. The role drives qualified leads, customer engagement and revenue growth through data-driven decisions.

The candidate will own channel strategy, testing, budgets and ROI across campaigns, while collaborating with Sales and product teams to improve lead quality and conversions and report performance with actionable insights.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Media or related field preferred.
• 5+ years of progressive digital marketing experience.
• Demonstrated experience managing digital marketing budgets and external agencies/vendors.
• Strong knowledge of digital analytics, attribution and performance measurement.
• Ability to optimize campaigns based on data and business results.
• Strong project management and organizational skills.
• Strong written, verbal and presentation skills.
• Ability to work independently and influence cross-functional partners without direct authority.

Responsibilities

• Develop and execute integrated digital marketing campaigns aligned with company growth, brand and sales objectives.
• Own campaign strategy, execution, measurement and optimization across assigned digital channels.
• Develop campaign objectives, audience strategies, channel plans, budgets and performance measures.
• Partner with Marketing, Sales and other stakeholders to translate business priorities into effective digital programs.
• Manage multiple campaigns and initiatives from concept through execution and performance analysis.
• Manage paid search, paid social, display, retargeting and other digital advertising programs.
• Develop strategies to increase qualified traffic, leads and conversions.
• Manage campaign budgets and optimize spend based on performance.
• Monitor and improve key metrics including cost per click, cost per lead, conversion rate, lead quality and return on advertising spend.
• Develop testing strategies for audiences, messaging, creative, landing pages and offers.
• Partner with Sales and other stakeholders to evaluate lead quality and downstream business results.

Skills

Paid media

Analytics

Project management

Communication

Education

Bachelor's degree in Marketing/Business/Communications/Digital Media

Job description

Caesarstone US is seeking a Digital Marketing Manager to develop, execute, and optimize digital programs across paid media, website, SEO, social media and content. The role drives qualified leads, customer engagement and revenue growth through data-driven decisions.

The candidate will own channel strategy, testing, budgets and ROI across campaigns, while collaborating with Sales and product teams to improve lead quality and conversions and report performance with actionable insights.