Growth-Focused Digital Marketing Manager

Universal Beauty Products Inc.; Glendale Heights (IL); Presencial; USD 95.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

On-site position

Competitive pay and benefits

Inclusive work environment

Descripción de la vacante

Universal Beauty Products, Inc. is seeking a Digital Marketing Manager to lead a comprehensive, full-funnel strategy across paid media, social, eCommerce, CRM, and website optimization.

You will drive revenue growth, customer acquisition, and brand engagement while aligning campaigns with product launches and business goals. This on-site role requires 5+ years in digital marketing analytics or performance/eCommerce marketing, strong leadership, and proficiency with Shopify, Klaviyo, GA4, and

Formación

• Bachelor’s degree in Marketing, Business, Data Analytics or a related field.
• 5+ years of digital marketing analytics, performance marketing, or eCommerce marketing (CPG experience preferred).
• Proven track record of driving revenue growth through digital channels and full-funnel marketing strategies.
• Strong experience managing and optimizing paid media campaigns across multiple platforms such as Meta, TikTok, Google Ads.
• Experience with eCommerce platforms such as Shopify and website content management systems.
• Hands-on experience with CRM/email marketing platforms such as Klaviyo, including automation and segmentation strategies.

Responsabilidades

• Develop and execute integrated digital marketing strategies across paid media, social, email/CRM, and eCommerce to drive revenue growth.
• Align digital campaigns with product launches, promotions, and overall brand strategy.
• Establish and track KPIs (ROAS, CAC, LTV, conversion rates, traffic, engagement) and optimize performance accordingly.
• Manage and optimize paid advertising across platforms including Meta, TikTok, Google, and YouTube.
• Oversee website performance and eCommerce optimization (Shopify/WordPress), ensuring strong user experience and conversion.
• Lead CRM and lifecycle marketing efforts including email and SMS campaigns, automation, and segmentation (e.g., Klaviyo).
• Collaborate cross-functionally with marketing, creative, eCommerce, and sales teams to ensure cohesive execution.
• Provide direction for digital content across channels, ensuring alignment with brand messaging and performance goals.
• Analyze performance data (GA4, ad platforms) and deliver actionable insights and reporting on traffic and ROI.
• Manage budgets, allocate resources effectively, and identify growth opportunities across channels.
• Oversee influencer partnerships and digital support for launches, events, and campaigns.
• Manage and mentor a digital marketing team, fostering performance and development.
• Other duties as requested by management.

Conocimientos

Digital marketing

Analytics

Paid media management

Team leadership

Cross-functional collaboration

Strategy development

Educación

Bachelor's degree in Marketing

Herramientas

Klaviyo

Shopify

GA4

Google Ads

Descripción del empleo

Universal Beauty Products, Inc. is seeking a Digital Marketing Manager to lead a comprehensive, full-funnel strategy across paid media, social, eCommerce, CRM, and website optimization.

You will drive revenue growth, customer acquisition, and brand engagement while aligning campaigns with product launches and business goals. This on-site role requires 5+ years in digital marketing analytics or performance/eCommerce marketing, strong leadership, and proficiency with Shopify, Klaviyo, GA4, and