Digital Marketing Manager

Integratedcooling; Lodi (NJ); Sur place; USD 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Salary: $90,000 – $120,000 per year

Health and dental insurance

Paid time off and holidays

401(k)

Employee discount

High-visibility role

Résumé du poste

Mood Fabrics in Lodi, NJ is seeking a Digital Marketing Manager to own revenue growth across all digital channels. You will lead strategy and execution for CRO, SEO, GEO, email/SMS, and paid media, owning KPI targets and reporting to the CEO.

This senior individual contributor role requires data-driven decision making, budget management, and collaboration with e-commerce, merchandising, showroom, and creative partners. On-site, full-time in Lodi.

Qualifications

• 5+ years of digital marketing experience with measurable revenue growth.
• Hands-on with GA4, Google Tag Manager, and Triple Whale.
• Proven CRO program experience and A/B testing tools.
• Strong SEO knowledge plus GEO and AI search visibility.
• Experience owning email and SMS programs on platforms such as Klaviyo, Attentive, or Postscript.
• Experience managing paid media agencies & budgets.
• Experience building customer personas and journey maps from real data.
• Strong analytical skills and data-driven decision making.
• Experience budgeting and forecasting.
• Excellent written and spoken communication.
• Organized, self-directed, fast-moving environment.
• Able to work full-time on-site in Lodi, NJ.

Responsabilités

• Own the digital marketing strategy and yearly plan tied to revenue and acquisition goals.
• Set and track KPIs: revenue, conversion rate, AOV, CAC, LTV, ROAS, retention.
• Manage marketing budget and allocate spend across channels based on performance.
• Lead CRO programs across landing pages, product pages, cart, and checkout.
• Develop SEO/GEO strategy and optimize for AI search experiences.
• Own email and SMS programs, including flows and segmentation.
• Build data-backed customer journeys and personas across channels.
• Set up GA4/GTM tracking, attribution with Triple Whale, and dashboards.

Connaissances

Digital marketing

Revenue growth

A/B testing

Customer personas

Data analytics

Budget forecasting

Communication

Organization

Leadership

On-site work

Formation

Bachelor's degree in Marketing/Business/Communications

Outils

GA4

Google Tag Manager

Triple Whale

VWO

Optimizely

Convert

Intelligems

Looker Studio

SQL

BigQuery

Description du poste

Digital Marketing Manager

Mood Fabrics · Lodi, NJ · Full-time, in office · Reports to: CEO

About Mood Fabrics

Mood Fabrics is one of the best-known names in fabric retail, trusted by designers, makers, and fashion lovers. Our showroom lets customers handle large fabric samples in person and order by QR code, in store or online. We're growing, and we want a hands-on marketing leader to own revenue growth across every digital channel.

The Role

As Digital Marketing Manager, you'll lead all marketing strategy and execution and own the numbers that drive revenue. Your remit covers conversion rate optimization, search (SEO and GEO), email and SMS, customer journeys, analytics, and our paid media agency. You'll set strategy, carry it out, measure results, and report on them. This is a senior individual contributor role with room to grow into leading a team.

What You'll Do

Revenue growth and strategy

• Own the digital marketing strategy and yearly plan, tied to revenue, new customer acquisition, retention, and profit goals.
• Set and track core KPIs: revenue, conversion rate, average order value, CAC, LTV, ROAS/MER, and retention.
• Manage the marketing budget and allocate spend across channels based on performance.

Conversion rate optimization (CRO)

• Build and run an ongoing testing program (A/B and multivariate) across landing pages, product pages, cart, and checkout.
• Use analytics, heatmaps, and session recordings to find and fix sources of friction.
• Work with e-commerce and web teams to improve site speed, merchandising, and the mobile experience.

SEO and GEO (Generative Engine Optimization)

• Own the technical, on-page, and off-page SEO strategy, including site structure, schema, and content for a large product catalog.
• Build strategies so Mood Fabrics shows up and gets cited in AI search experiences such as ChatGPT, Google AI Overviews, Perplexity, and Gemini.
• Work with content creators on buying guides, fabric education, and category content.

Email and SMS marketing

• Own the email and SMS program: campaigns, automated flows (welcome, browse and cart abandonment, post-purchase, win-back), segmentation, and list growth.
• Keep deliverability, compliance (CAN-SPAM, TCPA), and testing standards high.

Customer journeys and personas

• Build and maintain data-backed customer personas, such as fashion designers, home sewers, students, costume and theater buyers, interior designers, and trade accounts.
• Map full customer journeys across showroom, QR code ordering, web, email, SMS, and paid channels, then personalize each stage.

Analytics and measurement

• Own GA4 and Google Tag Manager: tracking plans, event setup, conversion tracking, consent mode, and data quality.
• Use Triple Whale for attribution, creative analysis, and blended performance reporting.
• Build dashboards and give leadership clear weekly and monthly reports with insights and recommendations.
• Connect in-store and QR code activity to online data so we can measure across channels.

Paid media agency management

• Serve as the main contact for our paid media agency (Meta, Google Search/Shopping/PMax, TikTok, Pinterest, and others).
• Set goals, approve budgets and strategy, review creative, and hold the agency accountable to results.

Cross-functional leadership

• Work with the owner, e-commerce, merchandising, showroom, and creative partners on product launches, collaborations, and seasonal campaigns.
• Manage freelancers and vendors as needed.

What You Bring

Required

• 5+ years of digital marketing experience, preferably in e-commerce or direct-to-consumer retail, with a record of growing revenue you can measure.
• Hands-on skill with GA4, Google Tag Manager, and Triple Whale (or similar attribution tools such as Northbeam or Rockerbox).
• Proven experience running CRO programs and A/B testing tools (e.g., VWO, Optimizely, Convert, Intelligems).
• Strong knowledge of SEO, plus a working understanding of GEO and AI search visibility.
• Experience owning email and SMS programs on platforms such as Klaviyo, Attentive, or Postscript.
• Experience managing paid media agencies and budgets, with a solid grasp of Meta and Google Ads.
• Experience building customer personas and journey maps from real data.
• Strong analytical skills. You're comfortable with spreadsheets, dashboards, and turning data into decisions.
• Experience managing budgets and forecasting.
• Excellent written and spoken communication. You can present clearly to leadership.
• Organized, self-directed, and comfortable in a fast-moving business where the owner is closely involved.
• Able to work full-time on-site in Lodi, NJ.

Preferred

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience with Shopify Plus.
• Omnichannel experience connecting physical retail with e-commerce.
• Familiarity with Looker Studio, SQL, BigQuery, or server-side tagging.
• Experience with influencer, affiliate, or creator marketing.
• Experience managing direct reports.

What We Offer

• Salary: $90,000 – $120,000 per year, potential performance bonus
• Health and dental insurance
• Paid time off and holidays
• 401(k)
• Employee discount
• A high-visibility role with direct impact on a well-known brand

Mood Fabrics is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.