Director of Lifecycle Marketing

Lucky Strike Entertainment Corporation; Miami (FL); On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401(k) Retirement Plans

Employee Stock Purchase Program

Vacation and Holidays

Discounts on bowling and entertainment

Job summary

Lucky Strike Entertainment Corporation seeks a Director of Lifecycle Marketing to lead CRM and omnichannel programs across acquisition, onboarding, engagement, retention, and win-back for bowling, entertainment, events, and loyalty programs.

Reporting to the Chief Digital Officer, this leader will build segmentation and propensity models with Data and Analytics to grow visit frequency and guest lifetime value, while coaching a team of lifecycle marketers.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• 8+ years of lifecycle, CRM, or retention marketing experience, including 3+ years leading teams.
• Proven record of growing with personalization and lifecycle programs in hospitality, entertainment, or multi-location consumer brands.
• Hands-on expertise with CRM/marketing automation platforms and customer data platforms.
• Strong analytical skills, with fluency in SQL, BI tools, and test-and-learn measurement.

Responsibilities

• Own end-to-end lifecycle strategy across acquisition, onboarding, engagement, retention, and win-back for bowling, entertainment, events, and loyalty programs.
• Build and manage the CRM roadmap and omnichannel program (email, SMS, push, and paid/owned media) with personalized journeys.
• Develop segmentation, audience, and propensity models with Data and Analytics to grow visit frequency, spend per guest, and membership participation.
• Plan and run testing and experimentation (A/B and multivariate) with clear KPIs: retention, repeat rate, CLV, and incremental revenue.
• Partner with Operations, Events, Food & Beverage, Brand, and Revenue teams to align lifecycle campaigns with capacity, promotions, and seasonal demand.
• Manage martech and CRM platforms, vendors, and agency partners; ensure data quality, deliverability, and privacy/compliance (CAN-SPAM, TCPA, CCPA).
• Report performance to the Chief Digital Officer and executive leadership with clear recommendations.
• Lead, coach, and develop a team of lifecycle, CRM, and email/SMS marketers.

Skills

Lifecycle marketing

CRM leadership

Retention marketing

Data-driven marketing

Cross-functional leadership

SQL

Marketing automation

A/B testing

Education

Bachelor's degree in Marketing/Business

MBA (preferred)

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

Iterable

BI tools

Job description

Who We Are

Lucky Strike Entertainment, formerly Bowlero Corp, is one of the world’s premier location-based entertainment platforms. With over 360 locations across North America, Lucky Strike Entertainment provides experiential offerings in bowling, amusements, water parks, and family entertainment centers. The company also owns the Professional Bowlers Association, the major league of bowling and a growing media property that boasts millions of fans around the globe. For more information on Lucky Strike Entertainment, please visit ir.luckystrikeent.com.

Overview

On-Site | Miami, FL

Summary

The Director of Lifecycle Marketing builds and leads the strategy that turns first-time guests into loyal, repeat Lucky Strike fans. Reporting to the Chief Digital Officer, this leader owns CRM and omnichannel programs from acquisition through win-back, using data and testing to grow visit frequency, retention, and guest lifetime value.

What You'll Do

• Own the end-to-end customer lifecycle strategy across acquisition, onboarding, engagement, retention, and win-back for bowling, entertainment, events, and loyalty programs
• Build and manage the CRM roadmap and omnichannel program (email, SMS, push, and paid/owned media) with personalized, behavior-triggered journeys
• Develop segmentation, audience, and propensity models with Data and Analytics to grow visit frequency, spend per guest, and membership/pass participation
• Plan and run testing and experimentation (A/B and multivariate) with clear KPIs: retention, repeat rate, CLV, and incremental revenue
• Partner with Operations, Events, Food & Beverage, Brand, and Revenue teams to align lifecycle campaigns with center capacity, promotions, and seasonal demand
• Manage martech and CRM platforms, vendors, and agency partners; ensure data quality, deliverability, and privacy/compliance (CAN-SPAM, TCPA, CCPA)
• Report performance to the Chief Digital Officer and executive leadership, translating data into clear recommendations
• Lead, coach, and develop a team of lifecycle, CRM, and email/SMS marketers

What You'll Bring

• Bachelor's degree in Marketing, Business, or a related field; MBA a plus
• 8+ years of lifecycle, CRM, or retention marketing experience, including 3+ years leading teams
• Proven record of driving measurable growth through personalization and lifecycle programs, ideally in hospitality, entertainment, restaurants, retail, or other multi-location consumer brands
• Hands-on expertise with CRM/marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Klaviyo, Iterable) and customer data platforms
• Strong analytical skills, with fluency in SQL, BI tools, and test-and-learn measurement
• Excellent communication, cross-functional leadership, and executive presence; comfortable working on-site at the corporate office and occasionally visiting centers

What You'll Get

• At Lucky Strike Entertainment, we’re committed to supporting your well being both on and off the job. Here’s a peek at some of the benefits available to our Corporate associates:
• Medical, Dental, Vision plans to select from based on your needs
• Wellness resources to help you along your wellness journey
• 401(k) Retirement Plans
• Employee Stock Purchase Program
• Employee Assistance Program (EAP)
• Vacation and Holidays
• Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!

Pay & Benefits

The pay range for this position is $175,000 - $200,000 per year, depending on qualifications.

Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and other benefits including dental insurance, vision insurance, life insurance, disability insurance, 401(k) retirement plan, employee stock purchase program, employee assistance program (EAP), paid vacation, paid holidays, and paid sick leave. More details regarding benefits are available here: Lucky Strike Entertainment Benefits