On-Premise Marketing Lead for Spirits Activations

Disaronno International USA; Baltimore (MD); On-site; USD 90,000 - 130,000; Full time

Job summary

Disaronno International USA seeks an On-Premise Marketing Manager to craft strategy and lead activations for Disaronno, Averna, Sagamore Whiskey, and Tia Maria across hotels, dining, hospitality, and events. You will work with Sales to prioritize accounts and allocate resources to the right markets for maximum impact.

This high-visibility role blends data review with field execution, sets the standard for on-premise programs, and scales initiatives with agencies and field partners to drive

Qualifications

• 6+ years of experience in on-premise marketing, trade marketing, field marketing, or sales in beverage alcohol or hospitality.
• Ability to analyze sales and account data and translate it into strategy and prioritization.
• Experience managing agency partners and external vendors with accountability.
• Proven budget management experience including forecasting and ROI measurement.
• Strong understanding of on-premise dynamics and the three-tier system.
• Excellent communication and relationship-building skills with Sales teams, distributors, and operators.
• Willingness to travel 30% and accommodate evenings and weekends.

Responsibilities

• Develop and own the on-premise marketing strategy and programming for the portfolio.
• Partner with Sales to analyze performance at the account level and prioritize investments.
• Direct activation resources toward right-fit accounts across markets and scale or pull back as needed.
• Create account selection criteria and tiering by brand and channel.
• Design and drive account-level programs to increase visibility and rotation.
• Build scalable toolkits and playbooks for Sales and distributors.
• Manage agency partners to scale field execution and measure ROI.
• Own budgeting, forecasting, allocation, and spend tracking; report results to leadership.

Skills

On-premise marketing

Trade marketing

Field marketing

Sales data analysis

Budget management

Agency partner management

Executive communication

Travel 30%

Education

Bachelor's degree in Marketing or related field

Job description

Disaronno International USA seeks an On-Premise Marketing Manager to craft strategy and lead activations for Disaronno, Averna, Sagamore Whiskey, and Tia Maria across hotels, dining, hospitality, and events. You will work with Sales to prioritize accounts and allocate resources to the right markets for maximum impact.

This high-visibility role blends data review with field execution, sets the standard for on-premise programs, and scales initiatives with agencies and field partners to drive