Day in the life: Own your route, grow your book
Sun’s up, truck’s loaded, and your first café is ready for you. As our On-Premise Coffee Service Route Account Executive, you’re the face of Farmer Brothers on a defined route—delivering coffee, tea, and allied products, elevating beverage stations to standard, and growing sales through trust, consistency, and smart selling.
What your day looks like
- Run a set schedule of stops to ensure every customer receives on-time delivery and service.
- Stock, rotate, and replenish beverage station products at each call; keep stations to standard and equipment clean and operational.
- Perform a minimum of one CQC (Cup Quality Check) each day to verify quality and equipment performance.
- Use the “The Farmer Brothers Way to Sell” call process—recap services provided and present business-building ideas before you leave.
- Quickly resolve or elevate issues to maintain outstanding customer satisfaction and retention.
- Manage invoices, inventory, and collections daily to keep your route running smoothly.
How you win
- Hit the route’s revenue plan by adding new customers, expanding categories and product mix at existing accounts, executing pricing actions, and retaining current customers.
- Target at least 1 prospect call per day (5 weekly) and secure a minimum of two new qualifying accounts per quarter (8 annually).
- Lift Revenue per Stop by closing distribution gaps on core items, activating seasonal and LTO promotions, applying pricing strategy, and ensuring the beverage station is always set to standard.
- Participate in regional and company promotions to spark trial and repeat.
What you bring
- High School Diploma or equivalent.
- 2+ years of route delivery experience in a related B2B customer service environment.
- Mechanical aptitude with company hardware and software products.
- Physical capability to lift 75 lbs. frequently and 100 lbs. occasionally; able to lift and carry up to 50 lbs.
- Knowledge of the foodservice industry and a clean, strong driving record.
Your approach
- Proficient at assessing customer needs; uses active listening and communicates clearly with customers and leadership.
- Identifies issues, problems, or opportunities quickly; uses sound business judgment to decide and act.
- Independent, proactive, collaborative, and strategic—fully supports and stands behind business goals.
- Builds rapport and cooperative relationships; consistently seeks new opportunities to grow the business.
- Strengths include: Decision Making, Collaboration, Strong Communication, Active Listening Skills, Planning and Acting Strategically.
Sales toolkit
- Driver's License
- Customer Service
- Territory Sales
- Business-to-Business (B2B)
- Business-to-Consumer (B2C)
- Outside Sales
- Inside Sales
If you’re energized by the blend of service, hands‑on equipment care, and consultative selling, this route is yours to grow.