Omnichannel Transformation Leader

BoehringerPRD; Johns Creek (GA); On-site; USD 140,000 - 180,000; Full time

Job summary

Boehringer Ingelheim seeks an Associate Director to lead Omnichannel Enablement & Transformation for the U.S. Animal Health business, turning customer journey strategies into scalable digital capabilities across channels.

The role partners with Marketing, Sales, Analytics and IT to deliver marketing automation, data activation, journey orchestration and measurement, driving personalized experiences and efficient cross-functional execution.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 7+ years in omnichannel enablement or related fields.
• Strong understanding of marketing automation and data activation.
• Experience turning business needs into capability roadmaps.
• Proven success managing cross-functional projects with external partners.
• Ability to collaborate with marketing, sales, IT and analytics teams.
• Analytical mindset with measurement and optimization experience.
• Excellent stakeholder management and communication skills.
• Able to manage ambiguity and competing priorities.

Responsibilities

• Develop B2B and B2C omnichannel roadmaps and capabilities.
• Lead marketing automation and Martech enablement initiatives.
• Enable customer journey activation across channels.
• Advance data capabilities for segmentation and personalization.
• Establish KPIs, tagging, reporting, and performance routines.
• Manage cross-functional projects and governance.
• Coordinate with agencies, partners and internal teams.
• Drive continuous improvement and adoption of tools.

Skills

Omnichannel enablement

Marketing automation

Cross-functional collaboration

Analytics & data

Project management

Stakeholder management

Problem solving

Learning agility

Education

Bachelor’s degree

Advanced degree preferred

Tools

CRM systems

Marketing automation platforms

Analytics tools

Job description

Boehringer Ingelheim seeks an Associate Director to lead Omnichannel Enablement & Transformation for the U.S. Animal Health business, turning customer journey strategies into scalable digital capabilities across channels.

The role partners with Marketing, Sales, Analytics and IT to deliver marketing automation, data activation, journey orchestration and measurement, driving personalized experiences and efficient cross-functional execution.