Omnichannel Enablement & Transformation Director

Boehringer Ingelheim GmbH; Johns Creek (GA); On-site; USD 120,000 - 160,000; Full time

Job summary

Boehringer Ingelheim in Johns Creek, GA seeks an Associate Director, Omnichannel Enablement & Transformation to shape B2B and B2C omnichannel capabilities, collaborate across Marketing, IT, Analytics and Sales, and build scalable, data-driven activation across digital, field, retail and partners.

The role leads marketing automation, journey activation, and data activation, driving personalization, measurement, and continuous improvement in a fast-paced environment.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 7+ years of experience in omnichannel enablement, marketing technology, marketing automation, digital marketing, CRM, analytics, commercial transformation or related fields.
• Strong understanding of marketing automation, journey activation, customer data, personalization and integrated engagement.
• Experience translating business and customer needs into capability roadmaps, requirements and executable plans.
• Experience managing complex cross-functional projects with multiple internal and external partners.

Responsibilities

• Omnichannel Capability Development: Contribute significantly to B2B and B2C omnichannel roadmaps and develop capabilities like marketing automation, journey activation, personalization, customer data, analytics and measurement.
• Marketing Automation and Martech Enablement: Lead enablement of marketing automation and customer engagement platforms; translate business needs into prioritized requirements, use cases, workflows and adoption plans.
• Customer Journey Enablement: Establish technology, capabilities and processes for marketing and commercial teams to execute B2B and B2C journeys across channels.
• Omnichannel Data and Personalization: Advance data capabilities for segmentation, identity, consent, audience activation, next best engagement and personalized experiences.
• Analytics, Measurement and Performance Insights: Define KPIs, tagging, reporting and performance routines; translate results into actionable recommendations.

Skills

Omnichannel strategy

Marketing automation

Stakeholder management

Project management

Analytics

Education

Bachelor’s degree

Job description

Boehringer Ingelheim in Johns Creek, GA seeks an Associate Director, Omnichannel Enablement & Transformation to shape B2B and B2C omnichannel capabilities, collaborate across Marketing, IT, Analytics and Sales, and build scalable, data-driven activation across digital, field, retail and partners.

The role leads marketing automation, journey activation, and data activation, driving personalization, measurement, and continuous improvement in a fast-paced environment.