Omnichannel Transformation Leader

Boehringer Ingelheim; Johns Creek (GA); On-site; USD 150,000 - 230,000; Full time

Job summary

Boehringer Ingelheim is seeking an Associate Director, Omnichannel Enablement & Transformation to shape how our US Animal Health business engages veterinarians, pet owners and partners through integrated digital, field, retail and event touchpoints. You will lead marketing automation, data activation and journey orchestration to scale personalization and optimize outcomes.

Collaborating across Marketing, Sales, Analytics, IT and external partners, you will turn customer journey strategies into

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 7+ years in omnichannel enablement, marketing tech, marketing automation, digital marketing, CRM, analytics, or related fields.
• Strong understanding of marketing automation, journey activation, customer data, personalization and integrated engagement.
• Experience translating business and customer needs into capability roadmaps, requirements and executable plans.
• Experience managing complex cross-functional projects with multiple internal and external partners.
• Ability to collaborate across marketing, sales, data, analytics, IT, agencies and senior stakeholders.
• Strong analytical and data oriented mindset with experience defining measurement approaches and using insights to guide optimization.
• Strong stakeholder management, communication, facilitation, prioritization and problem-solving skills.
• Ability to manage ambiguity, dependencies, risks and competing priorities in a matrixed environment.
• High learning agility, adaptability and resilience in a fast-paced environment

Responsibilities

• Develop B2B and B2C omnichannel roadmaps and capabilities.
• Lead marketing automation and Martech enablement with IT and partners.
• Enable customer journeys across channels for Marketing and Commercial teams.
• Advance data capabilities for segmentation, identity, consent, audience activation, next best engagement and personalized experiences.
• Establish KPIs, tagging, and reporting for omnichannel performance.
• Manage cross-functional projects; track scope, milestones, risks and stakeholder communication.
• Coordinate agencies, technology partners and internal teams to deliver integrated omnichannel capabilities.
• Define governance and operational excellence for activation and optimization.
• Support adoption and continuous improvement of tools and processes.

Skills

Omnichannel enablement

Marketing automation

CRM

Analytics

Cross-functional collaboration

Project management

Stakeholder management

Education

Bachelor’s degree

Job description

Boehringer Ingelheim is seeking an Associate Director, Omnichannel Enablement & Transformation to shape how our US Animal Health business engages veterinarians, pet owners and partners through integrated digital, field, retail and event touchpoints. You will lead marketing automation, data activation and journey orchestration to scale personalization and optimize outcomes.

Collaborating across Marketing, Sales, Analytics, IT and external partners, you will turn customer journey strategies into