Omnichannel Account Strategy Lead (Contract)

Cella by Randstad Digital

Hoboken (NJ)

On-site

USD 62,000 - 69,000

Full time

4 days ago

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Job summary

Cella by Randstad Digital is seeking a results-driven leader to steer end-to-end omnichannel advertising campaigns for a global retail media powerhouse. You will bridge brand marketing objectives with high-impact media execution across managed and self-service channels, delivering measurable revenue growth and client satisfaction.

You’ll collaborate with cross-functional teams, refine audience targeting, and provide strategic media guidance to drive outcomes.

Qualifications

3+ years directing digital media campaigns across display, programmatic, video, search, and social channels.
Advanced expertise in digital media math and performance metrics (CPM, ROAS, CPC, CTR).
Bachelor’s degree in Business, Marketing, or Communication; strong presentation skills and executive presence.

Responsibilities

Architect and execute end-to-end omnichannel media plans across programmatic, paid search, CTV, and digital OOH to maximize client campaign performance.
Partner cross-functionally with Sales and Account teams to build data-driven proposals and pitch strategic upsell opportunities that drive incremental revenue.
Lead external agency and advertiser engagements to deliver consultative guidance on audience targeting, media tactics, and campaign stewardship.
Analyze campaign performance metrics regularly to deliver actionable optimization insights, traffic ad assets across tech platforms, and resolve operational issues.