Omnichannel Acquisition Campaign Lead

Cella by Randstad Digital; Wilmington (DE); Hybrid; USD 58,000 - 62,000; Part time

Job summary

Cella by Randstad Digital is seeking a Senior Digital Campaign Manager to drive high-visibility acquisition initiatives across owned digital channels in a hybrid/onsite NYC or Wilmington setting.

You will own end-to-end campaign lifecycles, design targeting rules and A/B tests, ensure QA, and collaborate with cross-functional teams to optimize customer acquisition and experiences in a regulated financial services environment.

Qualifications

• 2-4+ years of digital marketing or ad operations experience.
• Experience in regulated financial services environment preferred.
• Bachelor's degree or equivalent practical experience.
• Strong organizational, analytical, and collaborative communication skills.

Responsibilities

• Lead end-to-end digital campaign lifecycles across web and mobile.
• Design audience targeting rules, A/B tests, and personalization requirements.
• Ensure QA protocols and risk mitigation for platform migrations.
• Coordinate with cross-functional teams and stakeholders.

Skills

Digital marketing

Ad operations

Digital production

Content management

Analytical skills

Cross-functional collaboration

Education

Bachelor's degree

Tools

Content Management Systems

A/B testing tools

Job description

Cella by Randstad Digital is seeking a Senior Digital Campaign Manager to drive high-visibility acquisition initiatives across owned digital channels in a hybrid/onsite NYC or Wilmington setting.

You will own end-to-end campaign lifecycles, design targeting rules and A/B tests, ensure QA, and collaborate with cross-functional teams to optimize customer acquisition and experiences in a regulated financial services environment.