Omnichannel Strategy Lead — Yogurt Growth & Activation

Lactalis USA; Bedford (NH); Hybrid; USD 110,000 - 160,000; Full time

Benefits offered by this job

Education reimbursement

Paid time off from day one

Retirement plans

Job summary

Lactalis USA, a world-leading dairy company, seeks an Omnichannel Strategy & Planning Manager to drive cross-channel strategy and activation for its Yogurt portfolio. The role partners with Brand, Activation, and Agency teams to ensure plans are properly funded and aligned with retailer objectives.

Based in Bedford, NH or Minneapolis, MN, you will lead cross-functional teams, manage budgets, and guide investments across omnichannel channels to enhance retailer performance and brand growth.

Qualifications

• Bachelor’s degree required; concentration in Business Administration, Marketing, or related field preferred.
• 8+ years of experience in brand marketing, shopper marketing, or media agency environments required.
• Proven track record of executing high-impact retail media and omnichannel programs across multiple retailers.

Responsibilities

• Develop retailer-specific omnichannel growth strategies aligned with Yogurt portfolio objectives.
• Translate brand/category objectives into holistic retailer plans, including activation activities.
• Lead budgeting, planning, and reporting for the Yogurt portfolio across retailers and programs.

Skills

Brand marketing

Omnichannel

Budget management

Data analytics

Agency collaboration

Communication

Leadership

Project management

Strategic thinking

People management

Planning & organizing

Market strategy

Retail media

Digital shelf

Education

Bachelor’s degree in Business Administration or Marketing

Tools

MMM/attribution tools

Retail media platforms

Job description

Lactalis USA, a world-leading dairy company, seeks an Omnichannel Strategy & Planning Manager to drive cross-channel strategy and activation for its Yogurt portfolio. The role partners with Brand, Activation, and Agency teams to ensure plans are properly funded and aligned with retailer objectives.

Based in Bedford, NH or Minneapolis, MN, you will lead cross-functional teams, manage budgets, and guide investments across omnichannel channels to enhance retailer performance and brand growth.