Omnichannel Strategy Lead for Yogurt Growth

Green Mountain Creamery; Bedford (NH); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Comprehensive Total Rewards Program

Insurance Coverage

Training and Development Opportunities

Paid Time Off from day one

Job summary

Lactalis, a family-owned leader in dairy, is seeking an Omnichannel Strategy & Planning Manager in Bedford, NH. The role involves aligning brand strategy with execution across various platforms, driving marketing plans, and managing budgets. Candidates should have over 8 years of experience in brand marketing or media agencies, a bachelor’s degree, and strong skills in project management and analytical thinking. Lactalis offers a comprehensive rewards program and values professional growth for its employees.

Qualifications

• 8+ years of experience in brand marketing, shopper marketing, or media agency.
• Proven track record of executing retail media and omnichannel programs.
• Strong understanding of digital shelf best practices and e-commerce KPIs.

Responsibilities

• Connect brand strategy with execution across customers and platforms.
• Lead planning and activation process for the Yogurt portfolio.
• Collaborate closely with Brand, Agency, and Operations teams.

Skills

Analytical Thinking

Project Management

Communication Skills

Leadership

Strategic Thinking

Education

Bachelor’s degree in Business Administration, Marketing or related field

Tools

Media Planning Tools

Data Analysis Tools

Job description

Lactalis, a family-owned leader in dairy, is seeking an Omnichannel Strategy & Planning Manager in Bedford, NH. The role involves aligning brand strategy with execution across various platforms, driving marketing plans, and managing budgets. Candidates should have over 8 years of experience in brand marketing or media agencies, a bachelor’s degree, and strong skills in project management and analytical thinking. Lactalis offers a comprehensive rewards program and values professional growth for its employees.