Omnichannel Activation Manager — Retail Media & E‑commerce

Lactalis USA; Buffalo (NY); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Paid time off from day one

Education reimbursement

Total rewards program

Job summary

Lactalis USA is hiring an Assistant Manager, Omni-Channel to drive retail media and omnichannel performance across regional retailers, with a focus on Galbani, President, Parmalat brands. The role partners with Sales, Planning, Enablement and Finance to execute marketing programs and optimize online channel performance.

The position requires 3+ years of experience, strong analytics, and a hybrid work arrangement in New York City or Chicago. Travel up to 25% may be required.

Qualifications

• Bachelor's degree required; Marketing, Sales, or related field preferred.
• Proven ability to manage multiple projects and priorities.
• Strong analytical and problem‑solving capabilities.
• Familiarity with retail analytics and e-commerce activation.

Responsibilities

• Lead omnichannel activation across assigned retail accounts, ensuring seamless execution of retail media, e-commerce support, and shopper marketing initiatives.
• Translate brand strategies into customer-specific marketing programs that drive growth.
• Partner with Sales, Planning, Enablement, and Finance to align execution with priorities.
• Monitor retail media and e-commerce performance to optimize ROI.
• Own online channel performance including sales, conversion, and digital shelf health.
• Manage budgets and monitor spending for marketing programs.
• Ensure timely reconciliation and payment processing for media investments.
• Analyze channel performance to identify insights and opportunities for improvement.
• Develop creative briefs and maintain proof‑of‑performance documentation.
• Create monthly sales meeting templates, reports, and supporting materials.

Skills

Analytics

Project management

Communication

Retail analytics

E-commerce

Circana

Education

Bachelor's degree

Tools

Circana

Job description

Lactalis USA is hiring an Assistant Manager, Omni-Channel to drive retail media and omnichannel performance across regional retailers, with a focus on Galbani, President, Parmalat brands. The role partners with Sales, Planning, Enablement and Finance to execute marketing programs and optimize online channel performance.

The position requires 3+ years of experience, strong analytics, and a hybrid work arrangement in New York City or Chicago. Travel up to 25% may be required.