Omnichannel Media & Consumer Insights Analyst

Marc Jacobs; New York (NY); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Employee discounts

401k with employer match

Job summary

Marc Jacobs in New York City (SoHo) seeks an Analyst, Omnichannel Media & Consumer Insights to support the evolution of our full-funnel marketing and consumer journey strategy. This role sits within the Omnichannel Media & Consumer Journey team and will support both media performance and CRM/customer analytics across the business.

The ideal candidate combines strong analytical rigor with curiosity around consumer behavior, culture, and commerce.

Qualifications

• 2-5 years of experience in marketing analytics, performance marketing, CRM analytics, business intelligence, or consumer insights.
• Strong analytical and quantitative skills with ability to synthesize complex data into clear recommendations.
• Experience working with media analytics, attribution, customer data, and reporting platforms.
• Familiarity with KPIs including CAC, LTV, ROAS, conversion rate, retention, AOV, and customer cohorts.

Responsibilities

• Support full-funnel media reporting and analytics across awareness, consideration, conversion, and retention channels
• Analyze paid media performance across digital platforms including Meta, Google, TikTok, YouTube, affiliate, display, and emerging channels
• Develop reporting frameworks that connect media investment to business outcomes including traffic, conversion, revenue, CAC, ROAS, and customer quality
• Track and analyze media effectiveness by audience, creative, product category, and campaign
• Partner with agency teams to monitor pacing, performance trends, and optimization opportunities
• Build recurring dashboards and executive summaries for leadership teams

Skills

Marketing analytics

CRM analytics

Business intelligence

Consumer insights

Analytical skills

2-5 years experience

Tools

Tableau

Looker

Power BI

GA4

Job description

Marc Jacobs in New York City (SoHo) seeks an Analyst, Omnichannel Media & Consumer Insights to support the evolution of our full-funnel marketing and consumer journey strategy. This role sits within the Omnichannel Media & Consumer Journey team and will support both media performance and CRM/customer analytics across the business.

The ideal candidate combines strong analytical rigor with curiosity around consumer behavior, culture, and commerce.