Omnichannel Media & CRM Insights Analyst

Marcjacobs; New York (NY); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability coverage

Employee discounts

401k with match

Job summary

Marc Jacobs is seeking an Analyst, Omnichannel Media & Consumer Insights to join the Marketing team in New York City (SoHo). The role focuses on supporting full-funnel media and CRM analytics to optimize customer acquisition, retention, and media effectiveness.

The ideal candidate blends analytical rigor with curiosity about consumer behavior, culture, and luxury fashion trends, collaborating with Marketing, CRM, E‑commerce, Merchandising, Retail, Finance, and agencies.

Qualifications

• 2–5 years of experience in marketing analytics, performance marketing, CRM analytics, business intelligence, or consumer insights.
• Strong analytical and quantitative skills with ability to synthesize complex data into clear recommendations.
• Experience with media analytics, attribution, customer data, and reporting platforms.

Responsibilities

• Support full-funnel media reporting and analytics across awareness, consideration, conversion, and retention channels.
• Analyze paid media performance across digital platforms including Meta, Google, TikTok, YouTube, affiliate, display, and emerging channels.
• Develop reporting frameworks that connect media investment to business outcomes including traffic, conversion, revenue, CAC, ROAS, and customer quality.
• Track and analyze media effectiveness by audience, creative, product category, and campaign.
• Partner with agency teams to monitor pacing, performance trends, and optimization opportunities.
• Build recurring dashboards and executive summaries for leadership teams.
• Support CRM analytics and customer segmentation initiatives in partnership with the CRM lead.
• Analyze customer lifecycle behavior including acquisition, retention, repeat purchase, churn, and loyalty trends.
• Evaluate customer LTV, purchase frequency, cohort performance, and audience health.
• Help identify opportunities for personalization, retention growth, and customer re-engagement.
• Analyze email performance and promotional effectiveness across campaigns and seasonal activations.
• Support testing frameworks across messaging, targeting, cadence, and consumer journey optimization.

Skills

Marketing analytics

Performance marketing

CRM analytics

BI dashboards

GA4

Tableau

Power BI

Tools

Tableau

Looker

Power BI

GA4

Job description

Marc Jacobs is seeking an Analyst, Omnichannel Media & Consumer Insights to join the Marketing team in New York City (SoHo). The role focuses on supporting full-funnel media and CRM analytics to optimize customer acquisition, retention, and media effectiveness.

The ideal candidate blends analytical rigor with curiosity about consumer behavior, culture, and luxury fashion trends, collaborating with Marketing, CRM, E‑commerce, Merchandising, Retail, Finance, and agencies.