Omnichannel Marketing, Workfront

Indegene; New Jersey; On-site; USD 90,000 - 120,000; Full time

Job summary

A leading marketing technology firm in New Jersey seeks an Omnichannel Orchestrator to manage projects and coordinate client communications within Workfront. This role requires experience in multichannel marketing and brand management, specifically within the pharmaceutical industry. The ideal candidate will have strong project management skills and at least 7+ years of relevant experience, along with a bachelor's degree or MBA. The position also emphasizes collaboration and excellent analytical skills.

Qualifications

• Experience creating detailed reports and presentations.
• Minimum of 7+ years in brand operations, project management, or digital operations.
• Strong understanding of marketing technology tools and strategies.

Responsibilities

• Develop templates and timeline workflows within Workfront.
• Lead project management and client communication regarding Workfront specifications.
• Consult on Omnichannel digital tactics and compliance nuances.

Skills

Multichannel and Omnichannel marketing

Project management

Analytical skills

Brand management

Collaboration skills

Excellent documentation skills

Planning and organizational skills

Knowledge of Workfront

Education

Bachelor’s degree in business or related field or an MBA

Tools

Workfront

Job description

Omnichannel Orchestrator – Workfront

You will be called on to:

• Develop templates, timelines, and workflow plans within Workfront, including full reporting setup and configuration.
• Lead coordination, project management, and client communication related to Workfront requirements and specifications.
• Helping clients envision, plan, build and deliver customer engagements and experience through omnichannel tactics, including field, digital and traditional channels (Rep, RTE, Web, Email, SEM, Social, Media, Webinars, chat, print and direct mail, etc.)
• Identifying strategic directions and prioritizing to address business needs and collaborating with stakeholders to drive omnichannel excellence.
• Managing projects, prioritizing initiatives, and monitoring deliverables across partners.
• Develop benchmarks and KPIs for tactics in partnership with the analytics team and recommend optimizations across tactics.
• Assessing business needs and creating requirements for omnichannel campaigns, digital analytics and content and web assets.
• Owning and managing projects to ensure seamless execution.
• Supporting campaign management and acting as the Single Point of Contact.
• Providing guidance on client-relevant processes and facilitating approvals.
• Consulting key business users on Omnichannel digital tactics, compliance nuances, technology platforms, channels and customer engagement tactics.
• Evaluating business processes and developing optimization strategies.
• Conducting meetings, and presentations, and effectively communicating insights.
• Acting as a liaison between client stakeholders, external agencies, and Indegene colleagues.
• Contribute to special projects as needed.

Requirements:

• Multichannel and Omnichannel marketing and digital channel experience is a must.
• Knowledge of Workfront
• Martech consultant experience, with a strong understanding of marketing technology tools and strategies.
• Brand launch experience, brand management, digital operations within the pharmaceutical industry.
• Brand launch experience, brand management, digital operations within the pharmaceutical industry.
• Strong project management skills and collaboration skills
• Exceptional analytical and conceptual thinking skills.
• Excellent documentation skills and ability to communicate complex ideas in simple way
• Experience creating detailed reports and giving presentations, while explaining complex problems with simple solutions.
• Excellent planning, organizational, and time management skills.
• Experience with the Legal/Medical/Regulatory review process.
• Strong collaboration and influencing skills.
• A bachelor’s degree in business or related field or an MBA
• Minimum of 7+ years of experience in brand operations, project management or digital operations and strategy

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.