Senior Architect

Indegene; New Hope (Bucks County); On-site; USD 120,000 - 150,000; Full time

Job summary

A healthcare technology provider is seeking a Senior Salesforce Marketing Cloud Architect to lead the backend design and optimization of marketing automation capabilities. The role requires over 5 years of experience with Salesforce Marketing Cloud, focusing on architecting data-driven customer journeys for Pharma & Biotech brands. Candidates should have proficiency in Email Studio and SQL, and a background in the regulated healthcare industry is preferred.

Qualifications

• 5+ years of experience working with Salesforce Marketing Cloud.
• Familiarity with customer journey orchestration.
• Experience and understanding of the regulated healthcare industry preferred.

Responsibilities

• Lead the design and architecture of SFMC solutions for client marketing campaigns.
• Translate campaign-level business requirements into technical specifications.
• Design data flows and API integrations between SFMC and in-house Programmatic desks.

Skills

Proficiency in Email Studio

Deep understanding of data extensions

Experience with Send Logging

Advanced use of AMPscript

SQL for Query Activities

Education

Salesforce Certified Marketing Cloud Developer

Tools

Salesforce Marketing Cloud

SQL

Job description

2 days ago Be among the first 25 applicants

We are a technology‑led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future‑ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com

Looking to jump‑start your career?

We understand how important the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast‑track career where you can grow along with Indegene’s high‑speed growth.

We are purpose‑driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision‑making, and industrious in the way we work.

If this excites you, then apply below.

Position Overview

As we evolve our omnichannel solutions for Indegene, we are seeking a highly skilled and experienced Senior Salesforce Marketing Cloud (SFMC) Architect to help lead the backend design, development, and optimization of our marketing automation capabilities for Pharma & Biotech brands. This will be a technical role responsible for architecting complex, data‑driven customer journeys and campaign automation using Salesforce Marketing Cloud, and Tandem’s proprietary applications portal while working closely with stakeholders across CRM Marketing Operations, Data, and Product teams. The SFMC Architect position will also provide oversight and play a critical role in the Salesforce Marketing Cloud vendor partnership to ensure that our platform is capitalizing on any new trends or capabilities, and process efficiencies with the end goal of improving overall campaign delivery.

Key Responsibilities

• In partnership with CRM Marketing Operations, lead the design and architecture of SFMC solutions for client marketing campaigns that require strategic, omnichannel frameworks, data modeling, automation and integrations
• Provide guidance on SFMC best practices, platform scalability, new technical expertise, process efficiencies, and the supporting documentation as needed
• Translate campaign‑level business requirements into technical specifications and custom builds for end‑to‑end automated deployment
• Design data flows and API integrations between SFMC and in‑house Programmatic desks, and external partners and platforms (i.e., other CRM systems, CDPs, SFAs, media placements, and publishing partners etc.)

Core Technical Skills

• Proficiency in Email Studio, Mobile Studio, Automation Studio, Journey Builder, Contact Builder, Advertising Studio, and Content Builder
• Deep understanding of data extensions, contact model, and subscriber key strategy
• Experience with Send Logging, Data Views, and Data relationships
• Experience with multi‑business unit and enterprise‑level implementations
• Advanced use of AMPscript to personalize content dynamically
• Comfortable with SSJS for backend logic within emails, cloud pages, and automations
• Build and manage custom cloud‑based landing pages, forms, and surveys using HTML, CSS, AMPscript, SSJS etc. within SFMC and fully integrated with Client systems and marketing campaigns
• Design and optimize multi‑step automations
• Use SQL Queries, data filters, and file imports/exports effectively
• Create programmatic data workflows for campaign triggers and data updates

Preferred Data & Integration Skills

• SQL for Query Activities
• Proficiency with Salesforce Marketing Cloud SQL dialect
• Write complex joins, filters, and aggregations for segmentation, reporting, and triggers
• Experience with REST and SOAP APIs
• Integration of SFMC with SFAs (i.e., Veeva, Salesforce CRM, OCE etc.), external CDPs, or other 3rd party systems
• Strong understanding of data modeling, segmentation, and multi‑source data integration
• Comfortable managing large datasets ensuring data hygiene and compliance

Other Qualifications

• 5+ years of experience working with Salesforce Marketing Cloud, with a deep understanding of core modules and capabilities
• Familiarity with customer journey orchestration, next‑best‑action frameworks, and AI‑driven personalization
• Adept at a consultative approach, and customizing marketing automation solutions to meet individual Client needs
• Experience and understanding of the regulated healthcare industry preferred
• Compliance knowledge and familiarity with CAN‑SPAM, GDPR, HIPPA
• Knowledge of performance and deliverability optimization and best practices for email rendering, inbox placement, domain warm‑up and onboarding, and IP management
• High‑level understanding of marketing analytics, tagging strategies, and campaign performance reporting that could impact journey decisioning frameworks and builds
• Experience implementing and overseeing pre and post deployment QA checks for Client campaign marketing automation including escalation and troubleshooting
• Strong cross‑functional collaboration with internal teams, and external vendor partners
• Salesforce Certified Marketing Cloud Developer (strongly preferred)
• Salesforce Marketing Cloud Email Specialist
• Bonus: Salesforce Admin, Marketing Cloud Consultant, or Architect certifications

Seniority Level

Not Applicable

Employment Type

Full‑time

Job Function

• Information Technology
• Business Consulting and Services

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

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