Associate Manager, Campaign Experience

Indegene Inc.; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Indegene Inc. seeks an Associate Manager, Campaign Experience to lead end-to-end customer journey enhancements across healthcare brands.

You will design playbooks, document micro-experiences, define metadata standards, and advise on personalization strategies while partnering with brand marketing and omnichannel teams. Responsibilities include managing project plans in Workfront, supporting UAT, ensuring content accuracy, and aligning stakeholders across campaigns with up-to-date analytics and

Qualifications

• 8+ years in patient marketing, database marketing, CRM, marketing, account management or related roles; pharma/retail/financial services experience preferred.
• Experience creating and maintaining customer experience playbooks and integrating functional designs.
• Defining and maintaining metadata standards and enabling data-driven marketing effectiveness.
• Strong understanding of digital content production workflows and supply chain management.
• Proficiency with CMS and DAM systems.
• Proficient in using project management workflow tools (e.g., Workfront).
• Knowledge of personalization tools, segmentation, and engagement cadence.

Responsibilities

• Create and maintain customer experience playbooks with detailed specifications.
• Document micro-experiences: user paths and features for implementation.
• Define and maintain metadata standards across campaigns and programs.
• Advise on personalization capabilities for segmentation and cadence.
• Collaborate with brand marketing and Experience Architects; manage project plans and campaigns in Workfront.
• Support QA/UAT testing, proofing, and proper campaign tagging for analytics.
• Travel up to 10% overnight.

Skills

Customer experience

Metadata standards

Personalization capabilities

Omnichannel & orchestration

Stakeholder management

Digital content production

Workfront proficiency

CMS/DAM familiarity

Education

Bachelor’s degree in Business Administration, Marketing, Data Science, Information Technology or related field

Advanced degrees or certifications in project management or digital marketing

Tools

Workfront

CMS

DAM

Job description

Associate Manager, Campaign Experience

Responsibilities

• Customer Experience Playbook: Create and maintain robust customer experience playbooks, integrating functional designs such as Visio flows, to illustrate seamless customer touchpoints and interactions throughout their journey with the brand. This playbook serves as a foundational guide, ensuring consistent experiences that reflect engagements to drive the brand's desired customer experiences, ultimately driving customer satisfaction and loyalty. These translate high-level brand experience strategy into detailed specifications. This includes inputs and outputs, segmentation requirements, message mapping/cadence requirements, rules for the population of dynamic modular content, and data/vendor integration requirements.
• Micro-experience Documentation: Create and maintain functional documentation of micro-experiences, delineating the specific features, user pathways, and technical specifications that characterize each interaction. Outline the intended functionality and desired user interactions to serve as clear requirements for Experience Architects to efficiently implement micro-experiences within broader customer journeys.
• Metadata Definitions: Responsible for defining and maintaining metadata standards at both campaign and program levels, ensuring consistency, accuracy, and relevance across all marketing initiatives. By establishing clear metadata definitions, this role facilitates effective campaign tracking, performance analysis, and data-driven decision‑making, ultimately driving strategic alignment and optimizing marketing effectiveness.
• Personalization Capabilities: Advises on personalization capabilities and best practices to drive enhanced experiences through segmentation, message mapping, engagement cadence, and content mapping.
• Stakeholder Engagement: Partners with brand marketing, Omnichannel Orchestration, and Experience Architects to define and document the business requirements for omnichannel customer engagements. Develops and manages project plans and timelines; ensures full alignment across internal and external stakeholders and other partners. Submits campaign project requests to Execution teams via workflow management tool (Workfront); manages campaigns through their lifecycle using the workflow management tool.
• UAT Support: Works with QA leads to ensure campaigns are thoroughly tested end‑to‑end before go‑live; approves pre‑launch UAT test plans and test cases, pre‑launch UAT results, and post‑production testing results. Manages content proofing process. Ensures campaigns are tagged appropriately to enable measurement and analytics.
• Approximately 0‑10% overnight travel.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Data Science, Information Technology or related field.
• 8+ years of patient marketing, database marketing, CRM, marketing, account management, project management and/or other related roles required. Pharmaceutical, retailor Financial Services industry experience preferred.
• Advanced degrees or certifications in project management, digital marketing, or a related discipline are a plus.
• Proven experience in creating and maintaining customer experience playbooks, integrating functional designs, and managing digital content projects.
• Experience in defining and maintaining metadata standards and ensuring data‑driven marketing effectiveness.
• Strong understanding of digital content production, workflows, and supply chain management.
• Proficiency in using project management and workflow tools such as Workfront.
• Familiarity with content management systems (CMS) and digital asset management (DAM) systems.
• Knowledge of personalization tools and techniques, including segmentation, message mapping, and engagement cadence.

Good to have

• Self‑starter, highly organized, efficient, and capable of leading large meetings and driving them towards a common goal.
• Strong project management, problem solving and analytical thinking skills.
• Excellent written and verbal communication skills.
• Proven ability to interface with people from various departments, positions, and knowledge levels.

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.