Omnichannel Lifecycle Marketer — Braze & Direct Mail

National Notary Association; West Chatsworth (CA); Hybride; USD 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) with match

Profit sharing

Résumé du poste

National Notary Association seeks a Lifecycle/Email Marketing Specialist to join our hybrid team in Chatsworth, CA. You will build, test, and deploy automated journeys across Braze, email, SMS, push, and direct mail to drive renewals and retention.

You’ll collaborate with the Digital Campaign Manager and Marketing partners to segment audiences, QA campaigns, and measure performance, while expanding your omni-channel capabilities with Lob and other platforms.

Qualifications

• Diploma or equivalent required; degree in Marketing, Communications, Business, or related field preferred.
• Minimum 1 year of experience in lifecycle marketing, email marketing, marketing automation, campaign coordination, or direct mail operations required; 2-4 years preferred.
• Demonstrated hands-on experience with marketing automation and building campaigns and multi-step journeys in a major platform.
• Exposure to direct mail platforms or print fulfillment workflows preferred; Lob experience is a plus.
• Strong organizational skills with attention to detail and ability to manage multiple projects in a fast-paced environment.

Responsabilités

• Build, test, schedule, and deploy lifecycle marketing and user journey campaigns in Braze.
• Execute customer journeys across email, SMS, push notifications, Content Cards, and direct mail at the direction of the Digital Campaign Manager.
• Coordinate direct mail campaign execution through Braze and Lob, including audience setup, triggering, approvals, and deployment tracking.
• Work with internal teams and external vendors to support production and delivery of personalized direct mail campaigns with approvals.
• Build and QA campaigns to ensure links, personalization, segmentation, dynamic content, and trigger logic function properly.
• Create audience segmentation and targeting based on customer behavior, lifecycle stage, engagement, and purchase history.
• Maintain campaign calendars and coordinate deployment timelines with Program Marketing and Digital Marketing teams.

Connaissances

Lifecycle marketing

Email marketing

Marketing automation

Campaign coordination

Direct mail operations

Formation

Bachelor's degree in Marketing, Communications, Business, or related field

Outils

Braze

Lob

Klaviyo

Iterable

Salesforce

HubSpot

Marketo

Description du poste

National Notary Association seeks a Lifecycle/Email Marketing Specialist to join our hybrid team in Chatsworth, CA. You will build, test, and deploy automated journeys across Braze, email, SMS, push, and direct mail to drive renewals and retention.

You’ll collaborate with the Digital Campaign Manager and Marketing partners to segment audiences, QA campaigns, and measure performance, while expanding your omni-channel capabilities with Lob and other platforms.