Lifecycle/Email Marketing Specialist (hybrid)

national notary association; Unincorporated Chatsworth (CA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) with match

Profit sharing

Paid time off

Company holidays

Job summary

National Notary Association is seeking a Lifecycle Marketing Specialist to build and launch automated campaigns across Braze, email, SMS, push, and direct mail through Lob. You will own journeys to support engagement, retention, and renewals, collaborating with the Digital Campaign Manager and Program Marketing teams.

The role emphasizes testing, QA, audience segmentation, and reporting, with training available for Braze, Lob, and related platforms.

Qualifications

• Diploma or equivalent required; degree in Marketing or related field preferred.
• Minimum 1 year of lifecycle marketing, email marketing, marketing automation, campaign coordination, or direct mail operations; 2–4 years preferred.
• Hands-on experience with marketing automation and building campaigns and multi-step journeys in a major platform.
• Exposure to direct mail platforms or print fulfillment workflows preferred; Lob experience is a plus.
• Basic knowledge of HTML and CSS for email editing; Liquid or similar personalization syntax is a plus.
• Strong organizational, communication, and analytical skills; ability to manage multiple projects.

Responsibilities

• Build, test, schedule, and deploy lifecycle marketing campaigns in Braze.
• Execute customer journeys across email, SMS, push, and direct mail.
• Coordinate direct mail through Braze and Lob, including audience setup and deployment tracking.
• Collaborate with teams and vendors to deliver personalized direct mail campaigns.
• Build and QA campaigns with proper links, personalization, and segmentation.
• Create audience segmentation based on behavior and lifecycle stage.
• Maintain campaign calendars and coordinate deployment timelines.
• Create reusable templates and modular messaging that follow brand guidelines.
• Conduct QA reviews to ensure accuracy and compliance with brand standards.
• Coordinate and execute A/B testing on subject lines, messaging, timing, and offers.
• Monitor campaign performance reporting: engagement, conversions, deliverability.
• Support documentation of workflows and deployment standards.
• Stay current on lifecycle marketing, Braze, Lob, and omnichannel best practices.
• Support optimization of customer journeys and cross-team alignment.

Skills

Marketing automation

Campaign coordination

Email marketing

Direct mail

Audience segmentation

A/B testing

Analytics reporting

HTML email

Braze

Lob

Education

Diploma or equivalent

Tools

Braze

Lob

Klaviyo

Iterable

Salesforce

HubSpot

Marketo

Job description

Lifecycle Marketing Specialist.Braze across email, SMS, push, in-app messaging, and direct mail through Lob.The position is responsible for coordinating and executing omnichannel customer communica... Show more

The Lifecycle Marketing Specialist supports the lifecycle journey by building, testing, and launching automated marketing campaigns in Braze across email, SMS, push, in-app messaging, and direct mail through Lob. The position is responsible for coordinating and executing omnichannel customer communications to support engagement, retention, and conversion goals. This role works closely with the Digital Campaign Manager and Program Marketing teams to support campaign deployment, audience segmentation, journey execution, quality assurance, and reporting within Braze, Lob, and related marketing platforms. You’ll join the NNA’s new Channel & Lifecycle Marketing team and own the journeys and drive renewals, retention, and repeat purchases. If you’ve spent a year or two building flows in Klaviyo, Iterable, Salesforce, Hubspot, Marketo or other similar platforms, we’d like to hear from you. Braze experience is a plus, but we’ll train the right person. At the National Notary Association, our culture believes this should be everyone's "Best Job Ever," as evidenced by the many employees with long tenure at the NNA. We offer a robust benefits program, including medical, dental, vision, life insurance and more. In addition to paid time off, Company holidays, and employee events throughout the year, you will also benefit from a 401(k) plan with Company match and annual Profit Sharing. WHAT YOU’LL BE DOING

• Build, test, schedule, and deploy lifecycle marketing and user journey campaigns in Braze.
• Execute customer journeys across email, SMS, push notifications, Content Cards, and direct mail at the direction of the Digital Campaign Manager.
• Coordinate direct mail campaign execution through Braze and Lob, including audience setup, triggering, approvals, and deployment tracking.
• Work with internal teams and external vendors to support the production and delivery of personalized direct mail campaigns with explicit approval from the digital campaign manager.
• Build and QA campaigns to ensure links, personalization, segmentation, dynamic content, and trigger logic function properly.
• Create audience segmentation and targeting based on customer behavior, lifecycle stage, engagement activity, and purchase history.
• Maintain campaign calendars and coordinate deployment timelines with Program Marketing and Digital Marketing teams by using internal workflow and task management systems.
• Create and update reusable campaign templates and modular messaging components that follow brand guidelines and design best practices.
• Conduct quality assurance reviews to ensure campaigns are accurate, error-free, and aligned with brand and regulatory standards.
• Coordinate and execute A/B testing initiatives related to subject lines, messaging, timing, personalization, offers, calls to action, and customer journeys.
• Monitor and support reporting on campaign performance metrics, including engagement, conversions, deliverability, and response trends.
• Support documentation of campaign workflows, processes, deployment standards, and operational procedures.
• Stay current on lifecycle marketing, Braze, Lob, email marketing, and omnichannel engagement best practices.
• Support ongoing optimization of customer journeys and lifecycle communication strategies.
• Support the digital campaign manager by partnering with digital marketing and program marketing teams to ensure lifecycle communications are consistent with landing pages, web experiences, direct mail creative, and other customer touchpoints.
• Contribute to a positive working environment, making this the Best Job Ever for self and others.

THE KNOWLEDGE AND SKILLS YOU BRING

• Diploma or equivalent required; degree in Marketing, Communications, Business, or related field preferred.
• Minimum 1 year of experience in lifecycle marketing, email marketing, marketing automation, campaign coordination, or direct mail operations required; 2-4 years preferred.
• Demonstrated hands-on experience with marketing automation and building campaigns and multi-step journeys in a major platform.
• Exposure to direct mail platforms or print fulfillment workflows preferred; Lob experience is a plus.
• Basic understanding of customer lifecycle marketing and omnichannel campaign execution.
• Strong organizational skills with exceptional attention to detail and accuracy.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strong written and verbal communication skills.
• Comfortable working with campaign reporting, spreadsheets, and marketing data.
• Basic knowledge of HTML and CSS for email editing and diagnosing issues; working familiarity with Liquid or comparable personalization syntax preferred.
• Strong problem-solving skills and willingness to learn new technologies and processes.
• Ability to work both independently and collaboratively within a team environment.
• Naturally curious, analytical, and motivated to grow digital marketing skills.

WHAT’S REQUIRED

• Interested candidates must submit a resume/CV to be considered.
• Must be willing to submit to a background investigation.
• Must have unrestricted work authorization to work in the United States.