Omnichannel Journey Architect

Toyota Deutschland GmbH; Plano (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

Toyota Deutschland GmbH in Plano, TX seeks a Digital Journey & Orchestration Lead to design, implement, and optimize end-to-end customer journeys across all digital touchpoints. You’ll guide tool selection and lead the transition of email marketing and digital production in-house.

Lead cross-functional teams, build a journey performance dashboard, and translate data into actionable insights for acquisition, retention, and lifetime value across ecommerce, retail, and subscription platforms.

Qualifications

• Experience managing end-to-end customer journeys in digital marketing or CX.
• Expertise with CDPs, CRMs, journey orchestration, and email platforms.
• Translate business objectives into technical and operational requirements.

Responsibilities

• Lead the selection, implementation, and scaling of omnichannel journey platforms.
• Define journey logic, segmentation, and testing roadmaps across channels.
• In-house transition of email marketing and digital production workflows.
• Design and launch multichannel journey MVPs and coordinate across touchpoints.
• Build a journey performance dashboard and translate data into insights for leadership.
• Collaborate with Data Science, Analytics, and Legal/Privacy teams to ensure compliance.

Skills

Omnichannel marketing

Journey orchestration

CRM platforms

CDPs

Data-driven mindset

Tools

Adobe Journey Optimizer

Salesforce

Braze

Adobe Experience Manager (AEM)

Job description

Toyota Deutschland GmbH in Plano, TX seeks a Digital Journey & Orchestration Lead to design, implement, and optimize end-to-end customer journeys across all digital touchpoints. You’ll guide tool selection and lead the transition of email marketing and digital production in-house.

Lead cross-functional teams, build a journey performance dashboard, and translate data into actionable insights for acquisition, retention, and lifetime value across ecommerce, retail, and subscription platforms.