Omnichannel Experience Architect

MaziCTools

United States

Remote

USD 60,000 - 120,000

Part time

14 days+

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Job summary

MaziCTools seeks an Omnichannel Orchestration Strategist to design and optimize customer experiences across paid, earned, owned channels and field CRM. You will map journeys, run A/B tests, and refine activation strategies in collaboration with Brand, Experience Intelligence, and Commercial teams.

The role emphasizes personalization, data-driven optimization, and cross-functional leadership to deliver TA/Brand goals.

Qualifications

Bachelor’s degree in Marketing, Business or related field.
8+ years of sales, brand management/marketing experience.
Experience with digital marketing across Paid, Earned, and Owned channels.
Ability to translate strategy into tactics and operationalize for execution.
Strong leadership and stakeholder management across cross-functional teams.

Responsibilities

Develop customer experience activation plans across paid, earned, owned digital properties, mass marketing channels, peer to peer, conventions and field CRM channels.
Map omnichannel journeys and lifecycle marketing across channels.
Collaborate with Brand and Experience Intelligence to gather insights and optimize campaigns.
Monitor KPIs and optimize engagement based on data-driven insights.
Lead cross-functional projects and manage stakeholder alignment.