Omnichannel Growth Lead – Consumer Health

USA - 3310 Takeda Pharmaceuticals U.S.A., Inc.; Cambridge (MA); On-site; USD 154,000 - 243,000; Full time

Job summary

Takeda Pharmaceuticals U.S.A., Inc. in Boston, MA is hiring a leader to shape the consumer omnichannel strategy for psoriasis.

You will design end-to-end journeys across websites, CRM, and digital media, while aligning with marketing, analytics, and cross-functional teams to fuel growth and compliant patient experiences. The role requires 7+ years in consumer digital marketing, CRM expertise, and a data-driven approach, with a focus on omnichannel optimization and transformative AI-enabled

Qualifications

• Bachelor’s degree required in a relevant field.
• 7+ years in consumer digital/omnichannel marketing or related fields.
• Experience in regulated healthcare/pharma environments.
• Proven ability to design omnichannel journeys and conversion funnels.
• Strong digital media planning and optimization across paid channels.
• Experience with CRM platforms and lifecycle marketing.
• Skills in analytics tools and UX/UI principles.

Responsibilities

• Design and oversee end-to-end omnichannel consumer journeys across owned platforms and CRM.
• Lead development and launch of patient websites, tools, and CRM databases.
• Translate brand strategy into personalized journeys guiding decisions and conversions.
• Define website structure, UX/UI, and SEO/GEO strategies for engagement.
• Lead CRM strategy and build of Salesforce Marketing Cloud instance.
• Lead digital media strategy across programmatic, paid social, search, and video.
• Align channel plans with brand strategy and measurement frameworks.
• Collaborate with agencies and cross-functional teams to execute the digital vision.
• Build test-and-learn culture to optimize performance across channels.

Skills

Omnichannel marketing

Digital marketing strategy

CRM and lifecycle marketing

Digital media planning & optimization

Brand social media management

Analytics & measurement

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Job description

Takeda Pharmaceuticals U.S.A., Inc. in Boston, MA is hiring a leader to shape the consumer omnichannel strategy for psoriasis.

You will design end-to-end journeys across websites, CRM, and digital media, while aligning with marketing, analytics, and cross-functional teams to fuel growth and compliant patient experiences. The role requires 7+ years in consumer digital marketing, CRM expertise, and a data-driven approach, with a focus on omnichannel optimization and transformative AI-enabled