Director, HCP Marketing - Remote Omnichannel Leader

Otsuka America Pharmaceutical Inc.; Frankfort (KY); Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) match

Paid time off

Professional development

Job summary

Otsuka America Pharmaceutical Inc. is seeking a Director of HCP Marketing to design and drive an omnichannel engagement strategy for HCPs across CTN, AAD, and MDD/PTSD programs.

You will align with sales, medical, and commercial teams to ensure strategic objectives translate into compliant, high-impact promotion. The role emphasizes KOL engagement, speaker programs, market insights, and budget optimization, with a strong focus on evidence-based messaging and market access pull-through to support

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 8+ years of pharmaceutical marketing experience focused on HCP engagement and omnichannel marketing.
• Experience in CNS/psychiatry/neurology preferred.
• Proven ability to develop and execute HCP engagement strategies including NPP and speaker programs.
• Omnichannel marketing expertise across digital and traditional channels.
• Strong analytical skills to leverage data for ROI.
• Experience managing large marketing budgets.
• Excellent cross-functional collaboration and communication.

Responsibilities

• Develop and execute HCP engagement strategy aligned with brand objectives.
• Lead omnichannel strategy including digital, NPP, and personal engagement.
• Develop promotional tools, messaging, and field training resources.
• Partner with KOLs; oversee speaker programs and congress presence.
• Use market insights to refine strategies and respond to market dynamics.
• Ensure brand messaging is evidence-based and compelling to HCPs.
• Create market access pull-through strategies and formulary positioning.
• Collaborate with medical, regulatory, and sales to ensure compliant execution.
• Establish KPIs and optimize promotional investments.
• Oversee marketing budgets and resources.

Skills

HCP marketing

Omnichannel marketing

Cross-functional collab

Budget management

Vendor management

KOL engagement

Education

Bachelor's in business/marketing

MBA preferred

Job description

Otsuka America Pharmaceutical Inc. is seeking a Director of HCP Marketing to design and drive an omnichannel engagement strategy for HCPs across CTN, AAD, and MDD/PTSD programs.

You will align with sales, medical, and commercial teams to ensure strategic objectives translate into compliant, high-impact promotion. The role emphasizes KOL engagement, speaker programs, market insights, and budget optimization, with a strong focus on evidence-based messaging and market access pull-through to support