Associate Director, Consumer Omnichannel Strategy, Psoriasis

USA - 3310 Takeda Pharmaceuticals U.S.A., Inc.; Cambridge (MA); On-site; USD 154,000 - 243,000; Full time

Job summary

Takeda Pharmaceuticals U.S.A., Inc. in Boston, MA is hiring a leader to shape the consumer omnichannel strategy for psoriasis.

You will design end-to-end journeys across websites, CRM, and digital media, while aligning with marketing, analytics, and cross-functional teams to fuel growth and compliant patient experiences. The role requires 7+ years in consumer digital marketing, CRM expertise, and a data-driven approach, with a focus on omnichannel optimization and transformative AI-enabled

Qualifications

• Bachelor’s degree required in a relevant field.
• 7+ years in consumer digital/omnichannel marketing or related fields.
• Experience in regulated healthcare/pharma environments.
• Proven ability to design omnichannel journeys and conversion funnels.
• Strong digital media planning and optimization across paid channels.
• Experience with CRM platforms and lifecycle marketing.
• Skills in analytics tools and UX/UI principles.

Responsibilities

• Design and oversee end-to-end omnichannel consumer journeys across owned platforms and CRM.
• Lead development and launch of patient websites, tools, and CRM databases.
• Translate brand strategy into personalized journeys guiding decisions and conversions.
• Define website structure, UX/UI, and SEO/GEO strategies for engagement.
• Lead CRM strategy and build of Salesforce Marketing Cloud instance.
• Lead digital media strategy across programmatic, paid social, search, and video.
• Align channel plans with brand strategy and measurement frameworks.
• Collaborate with agencies and cross-functional teams to execute the digital vision.
• Build test-and-learn culture to optimize performance across channels.

Skills

Omnichannel marketing

Digital marketing strategy

CRM and lifecycle marketing

Digital media planning & optimization

Brand social media management

Analytics & measurement

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Google Analytics

Tableau

Job description

About the Role

The Associate Director, Consumer Omnichannel Strategy, Psoriasis is responsible for building a consumer ecosystem and marketing strategy for an upcoming launch and subsequent growth. This role owns the strategic design of the consumer journey for psoriasis patients across owned platforms, CRM, data, experience tools, and full-funnel digital media across paid and owned channels. This leader will be a champion of Takeda’s culture and values, translating brand strategy and consumer insights into seamless, compliant, and data-driven omnichannel experiences that educate, engage, and empower patients. The ideal candidate pairs strong consumer, digital, and media expertise with curiosity, adaptability, and a forward-looking mindset that embraces AI to drive efficiency and innovation. This role reports to the Director, Consumer Omnichannel Marketing & Media and partners closely with Consumer Marketing, as well as cross-functional Center of Excellence teams, including Marketing & Content Enablement (MCE) team, Data, Digital & Technology, Insights & Analytics, Sales, Patient Services, Market Access, and agency partners.

Key Responsibilities

• Omnichannel Experience & CRM Strategy Design and build the end-to-end consumer digital patient journey across owned platforms, including websites, CRM, email, SMS, and experience tools (e.g., patient onboarding, doctor finder, eligibility tools, salesforce marketing cloud consumer journeys).
• Lead development and launch of the patient website, associated tools, and CRM database.
• Translate brand strategy into personalized journeys that guide patients through decision-making and conversion funnels.
• Define website structure, UX/UI flows, and SEO/GEO strategy to maximize relevance, engagement, and conversion.
• Lead CRM strategy and build of brand's Salesforce Marketing Cloud instance.
• Digital Media & Social Strategy Lead consumer digital media strategy across channels including programmatic, display, paid social, CTV/television, OLV, paid search, point-of-care, and emerging platforms.
• Translate brand strategies into channel plans, audience targeting approaches, creative formats, and measurement frameworks.
• Launch and own branded social media presence (e.g., Instagram, Facebook, TikTok, YouTube) and lead consumer social content strategy spanning branded content and disease education.
• Partner with agencies to develop consumer digital content & media strategy.
• Collaborate with the Influencer Marketing Lead to develop influencer and ambassador strategies aligned with disease community insights and consumer psychographics.
• Ensure digital media and content strategies are fully integrated with owned platforms and CRM to deliver a cohesive omnichannel experience.
• Utilize analytics tools and platforms to track, analyze, and identify optimization opportunities across media, content, CRM, and the broader consumer experience.
• Define and measure KPIs across the funnel (e.g., media performance, conversion rates, email engagement, content interactions).
• Build the “test, learn, and optimize” approach working in partnership with the MCE team, Commercial Analytics & Insights and Digital, Data & Technology, and Brand Strategy translating performance data into actionable insights.
• Partner with Consumer Marketing on annual planning to ensure alignment and pull-through of messaging and campaigns across all channels.
• Through agile process prioritize work plan supporting the implementation of omnichannel tactics, in collaboration with Brand Strategy Leads and the Marketing & Content Enablement (MCE) team, that execute on the digital vision.
• Partner with MCE team on development of derivative content across channels.
• Work closely with Patient Support Services to ensure seamless integration of patient experience across the full consumer journey.
• Manage relationships with digital agencies, media partners, web development teams, cross-functional marketing partners, and CRM/Martech vendors while working with internal MCE team to drive agency process and value.
• Champion an agile, customer-first, and test-and-learn mindset, driving continuous improvement, innovation, and operational excellence.

Minimum Qualifications

• Required Bachelor’s degree.
• Experience working in pharmaceutical, healthcare, or other highly regulated industries.
• 7+ years of experience in consumer digital marketing, omnichannel marketing, digital media, CRM, growth marketing, or related fields.
• Demonstrated experience building and optimizing omnichannel customer journeys and conversion funnels.
• Strong experience with digital media planning, buying, and optimization across paid channels.
• Experience managing brand social media channels.
• Experience with CRM platforms, segmentation, automation, and lifecycle marketing (e.g., Salesforce Marketing Cloud).
• Experience with analytics and measurement tools (e.g., Google Analytics, Tableau).
• Solid understanding of UX/UI principles, SEO/GEO, behavioral analytics, and digital performance optimization.
• Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
• Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
• A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.

Desired

• Desired MBA.
• Prior pharmaceutical launch experience.
• Commercial experience in dermatology or immunology (e.g., psoriasis) a plus.
• Experience with AI-driven media, personalization, or marketing optimization platforms.
• 3+ years of experience in the pharma or healthcare industry.

Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location: Boston, MA

U.S. Base Salary Range: $154,400.00 - $242,550.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Job Info

Worker Type: Employee

Worker Sub-Type: Regular Time Type Full time

Job Exempt: Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

About Takeda

Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do. We live our values of Takeda-ism – Integrity, Fairness, Honesty, and Perseverance – and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine. Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people’s lives – including your own.

Takeda is an equal opportunity employer.