Omnichannel Experience Strategy Director

REMEDY EDGE™ NY; New York (NY); On-site; USD 145,000 - 155,000; Full time

Job summary

Remedy Edge NY is seeking a Director of Omnichannel Customer Experience Strategy to translate upstream brand strategy into actionable engagement strategies across channels.

You will partner with Brand Strategy, Creative, CRM, Media, Analytics, and other disciplines to define behaviors, content, and moments where engagement has the greatest impact, serving as the strategic owner of the omnichannel ecosystem.

Qualifications

• Translates upstream brand strategy into customer engagement strategies across channels.
• Acts as the day-to-day strategic owner of the brand’s omnichannel ecosystem.
• Collaborates with Brand Strategy, Creative, CRM, Media, Analytics and other agency disciplines.

Responsibilities

• Translate brand objectives into customer behavioral goals and identify barriers.
• Develop content and messaging to address barriers and drive behavioral change.
• Create annual activation calendars and channel-specific tactics across channels.
• Lead or facilitate customer journey workshops with internal and client teams.
• Provide strategic stewardship throughout creative and tactical development to maintain alignment with strategy.
• Define KPIs with Analytics and translate learnings into optimization recommendations.

Job description

Remedy Edge NY is seeking a Director of Omnichannel Customer Experience Strategy to translate upstream brand strategy into actionable engagement strategies across channels.

You will partner with Brand Strategy, Creative, CRM, Media, Analytics, and other disciplines to define behaviors, content, and moments where engagement has the greatest impact, serving as the strategic owner of the omnichannel ecosystem.