Omnichannel Digital Experience Director – Neuroscience

Ipsen; Cambridge (MA); On-site; USD 191,000 - 270,000; Full time

Benefits offered by this job

401(k) with company contributions

Medical, dental, vision

Paid time off

Job summary

Ipsen, a leader in neuroscience, seeks a Director of Digital Customer Experience to define and execute omnichannel marketing across Dysport and migraine indications. The role drives digital assets, channel orchestration, and analytics to deliver measurable business impact.

Strong collaboration with Brand teams and external agencies is essential for success. This position requires deep expertise in omnichannel marketing, data analytics, and marketing technology, with a strategic mindset and

Qualifications

• 12+ years of pharma/digital marketing experience
• Proven ability to lead omnichannel strategy and campaigns
• Strong data analytics and measurement skills
• Experience managing external agencies and large budgets
• Excellent cross-functional leadership and communication

Responsibilities

• Own strategy and lifecycle of omnichannel assets and platforms for the US Neuroscience portfolio.
• Develop personalized customer engagement capabilities and next-best-action decisions.
• Collaborate with internal teams and agencies to implement capabilities and optimize the tech ecosystem.
• Ensure compliance with Medical, Legal, and Regulatory requirements throughout asset lifecycle.
• Lead governance and alignment across Marketing, Sales and cross-functional partners.

Job description

Ipsen, a leader in neuroscience, seeks a Director of Digital Customer Experience to define and execute omnichannel marketing across Dysport and migraine indications. The role drives digital assets, channel orchestration, and analytics to deliver measurable business impact.

Strong collaboration with Brand teams and external agencies is essential for success. This position requires deep expertise in omnichannel marketing, data analytics, and marketing technology, with a strategic mindset and