Director, Omnichannel Digital Experience – Neuroscience

Socket.dev; Cambridge (MA); On-site; USD 191,000 - 270,000; Full time

Benefits offered by this job

401(k)

Medical insurance

Dental coverage

Vision coverage

Life insurance

Disability insurance

Paid time off

Flexible spending accounts

Parental leave

Well-being allowance

Commuter benefits

Job summary

Ipsen Biopharmaceuticals Inc. is seeking a Director of Digital Customer Experience in Neuroscience to lead omnichannel strategy across Dysport and migraine indications. You will own asset development, channel orchestration, and measurement to drive education, engagement, and product launches.

The role requires 12+ years in commercial pharma with deep expertise in marketing technology, CRM, analytics, and external agency management; a BA/BS is required, and English fluency is essential.

Qualifications

• 12+ years of pharma experience in omnichannel/digital roles, especially neuroscience or specialty markets.
• Proven success in defining and executing digital/omnichannel strategies with measurable impact.
• Experience managing agencies and large budgets.

Responsibilities

• Own omnichannel asset strategy, development, and lifecycle management for the Neuroscience portfolio.
• Design and execute integrated omnichannel engagement plans across channels and HCPs/patients.
• Establish KPIs and end-to-end analytics to drive optimization and governance.

Skills

Omnichannel marketing

Marketing technology

Data and analytics

Cross-functional leadership

Channel ROI optimization

Education

Bachelor’s degree (BA/BS)

Tools

CRM

Marketing automation

CDP

Veeva/Salesforce ecosystems

Job description

Ipsen Biopharmaceuticals Inc. is seeking a Director of Digital Customer Experience in Neuroscience to lead omnichannel strategy across Dysport and migraine indications. You will own asset development, channel orchestration, and measurement to drive education, engagement, and product launches.

The role requires 12+ years in commercial pharma with deep expertise in marketing technology, CRM, analytics, and external agency management; a BA/BS is required, and English fluency is essential.