Director, Omnichannel Digital Experience Neuroscience

Ipsen Biopharmaceuticals Inc.; Cambridge (MA); On-site; USD 191,000 - 270,000; Full time

Benefits offered by this job

401(k) plan

Medical/dental/vision insurance

Life & disability insurance

Discretionary shutdown

Job summary

Ipsen Biopharmaceuticals Inc. seeks a Director of Digital Customer Experience (Omnichannel Marketing) in Neuroscience to lead omnichannel strategy and execution across HCPs, patients and caregivers.

You will oversee digital assets, platforms, and measurement to deliver measurable business impact and alignment with brand priorities. The role requires 12+ years in commercial pharma with US omnichannel/digital experience in neuroscience or specialty markets, strong analytics, and the ability to

Qualifications

• 12+ years of commercial pharma experience.
• US omnichannel/digital experience in neuroscience or specialty markets.
• Proven success in digital and omnichannel strategies.

Responsibilities

• Own omnichannel strategy, orchestration & execution across channels.
• Define segmentation, engagement objectives, and content plans.
• Measure, analyze and optimize experiences for impact.
• Drive governance and cross-functional alignment with Marketing, Sales, and partners.

Job description

Ipsen Biopharmaceuticals Inc. seeks a Director of Digital Customer Experience (Omnichannel Marketing) in Neuroscience to lead omnichannel strategy and execution across HCPs, patients and caregivers.

You will oversee digital assets, platforms, and measurement to deliver measurable business impact and alignment with brand priorities. The role requires 12+ years in commercial pharma with US omnichannel/digital experience in neuroscience or specialty markets, strong analytics, and the ability to