Neuroscience Marketing Lead, Movement Disorders

Ipsen Biopharmaceuticals Inc.; Cambridge (MA); On-site; USD 170,000 - 210,000; Full time

Job summary

Ipsen Biopharmaceuticals Inc. in Cambridge, MA is seeking an Associate Director of Neuroscience Marketing for Movement Disorders to lead US marketing initiatives that engage clinicians and patients, drive demand, and support Dysport brand growth.

The candidate will develop strategic plans, manage launches, and collaborate with medical affairs, sales, and market access to ensure consistent messaging and compliant execution.

Responsibilities

• Brand Planning and Execution - Strategic & Tactical for Movement Disorders (Spasticity & Cervical Dystonia)
• Support development of brand content for personal and non-personal promotion, aligned to key brand priorities and messaging
• Lead strategy for omnichannel capabilities across HCP and patient, partnering with Neuroscience Omnichannel Director
• Lead the development of Congress engagements, including booth/material design, content development for educational programs and on-site management/execution (in collaboration with Operations and Field)
• Lead the planning and execution of expanded patient marketing programs, including rework of owned media and omnichannel activity
• Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis, including participation in monthly Business Reviews
• Ensure compliant execution of all activities
• Collaborate with: Neuro Field leadership to gain alignment and provide support with sales force execution and other business needs, including Congress engagements
• V&A, Medical and other key cross functional brand team members on brand promotional development, execution, and performance management
• Neuroscience Omnichannel Director, BOS and Global digital in the design and execution

Job description

Ipsen Biopharmaceuticals Inc. in Cambridge, MA is seeking an Associate Director of Neuroscience Marketing for Movement Disorders to lead US marketing initiatives that engage clinicians and patients, drive demand, and support Dysport brand growth.

The candidate will develop strategic plans, manage launches, and collaborate with medical affairs, sales, and market access to ensure consistent messaging and compliant execution.