Associate Director, Neuroscience Marketing, Movement Disorders

Ipsen Biopharmaceuticals Inc.; Cambridge (MA); On-site; USD 170,000 - 210,000; Full time

Job summary

Ipsen Biopharmaceuticals Inc. in Cambridge, MA is seeking an Associate Director of Neuroscience Marketing for Movement Disorders to lead US marketing initiatives that engage clinicians and patients, drive demand, and support Dysport brand growth.

The candidate will develop strategic plans, manage launches, and collaborate with medical affairs, sales, and market access to ensure consistent messaging and compliant execution.

Responsibilities

• Brand Planning and Execution - Strategic & Tactical for Movement Disorders (Spasticity & Cervical Dystonia)
• Support development of brand content for personal and non-personal promotion, aligned to key brand priorities and messaging
• Lead strategy for omnichannel capabilities across HCP and patient, partnering with Neuroscience Omnichannel Director
• Lead the development of Congress engagements, including booth/material design, content development for educational programs and on-site management/execution (in collaboration with Operations and Field)
• Lead the planning and execution of expanded patient marketing programs, including rework of owned media and omnichannel activity
• Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis, including participation in monthly Business Reviews
• Ensure compliant execution of all activities
• Collaborate with: Neuro Field leadership to gain alignment and provide support with sales force execution and other business needs, including Congress engagements
• V&A, Medical and other key cross functional brand team members on brand promotional development, execution, and performance management
• Neuroscience Omnichannel Director, BOS and Global digital in the design and execution

Job description

Title:Associate Director, Neuroscience Marketing, Movement Disorders Company:Ipsen Biopharmaceuticals Inc.

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavour every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

Summary The Associate Director (AD), Neuroscience Marketing Movement Disorders is a key role on the Neuroscience Commercial Team and will report to the Senior Director, Neuroscience Marketing. The successful candidate will lead US marketing initiatives focused on driving customer and patient engagement, conversion, and retention to help the Dysport team achieve near‑term revenue goals that deliver on ambitious brand growth.

Key promotional activities and responsibilities include yearly Dysport strategic & tactical planning, the development and execution of HCP and Patient promotional materials, digital marketing strategies and tactics, including expanded omnichannel capabilities, and the design and management of Brand presence at key congresses. Included in the scope will be contributing to the brand’s overall engagement strategy and planning, day to day sales team partnership, POA/NBM planning & execution, and budget management. The role will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force. Cross-functional collaboration skills and proven track record of building and executing marketing project plans in collaboration with multiple cross‑functional partners will be critical in this role.

Main responsibilities / job expectations

Core Marketing Activities

• Brand Planning and Execution - Strategic & Tactical for Movement Disorders (Spasticity & Cervical Dystonia)
• Support development of brand content for personal and non-personal promotion, aligned to key brand priorities and messaging
• Lead strategy for omnichannel capabilities across HCP and patient, partnering with Neuroscience Omnichannel Director
• Lead the development of Congress engagements, including booth/material design, content development for educational programs and on‑site management/execution (in collaboration with Operations and Field)
• Lead the planning and execution of expanded patient marketing programs, including rework of owned media and omnichannel activity
• Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis, including participation in monthly Business Reviews
• Ensure compliant execution of all activities

Cross Functional Leadership & Collaboration

• Collaborate with: Neuro Field leadership to gain alignment and provide support with sales force execution and other business needs, including Congress engagements
• V&A, Medical and other key cross functional brand team members on brand promotional development, execution, and performance management
• Neuroscience Omnichannel Director, BOS and Global digital in the design and execution