Omnichannel Campaign Strategy Lead

Walmart; Hoboken (NJ); On-site; USD 96,000 - 186,000; Full time

Benefits offered by this job

Health benefits (medical, vision, and

401(k) and stock purchase

Paid time off (PTO)

Disability benefits

Job summary

Walmart is seeking a Manager, Account Strategy to lead omnichannel advertising campaigns, translating client marketing objectives into effective media strategies at Walmart Connect. You will monitor performance, optimize results, and collaborate with Sales, Creative, Analytics, and Operations to deliver impactful campaigns.

This role emphasizes data analysis, stakeholder communication, and team mentorship, with a focus on continuous improvement and innovative advertising solutions that align

Qualifications

• Bachelor's degree in business, marketing, or related field and 3 years' experience in digital media, account management, or advertising strategy.
• Or 5 years' experience in digital media, account management, marketing, or advertising strategy.

Responsibilities

• Develop and execute omnichannel advertising campaigns aligned with client marketing objectives.
• Translate client goals into actionable media strategies using Walmart Connect's advertising solutions.
• Monitor campaign performance, pacing, and optimization to meet key performance indicators.
• Analyze campaign data and apply digital metrics to improve effectiveness and growth.
• Lead campaign setup, troubleshooting, and client onboarding processes.
• Build joint business plans using forecasting tools and customer insights.
• Present campaign results and strategic recommendations to clients and leadership.
• Collaborate cross-functionally to ensure campaign success and continuous improvement.
• Mentor team members and support their development and engagement.

Skills

Omnichannel strategy

Campaign management

Data analysis

Forecasting

Communication

Education

Bachelor's degree in business/marketing

Tools

Salesforce

Tableau

Power BI

Job description

Walmart is seeking a Manager, Account Strategy to lead omnichannel advertising campaigns, translating client marketing objectives into effective media strategies at Walmart Connect. You will monitor performance, optimize results, and collaborate with Sales, Creative, Analytics, and Operations to deliver impactful campaigns.

This role emphasizes data analysis, stakeholder communication, and team mentorship, with a focus on continuous improvement and innovative advertising solutions that align