Campaign Management Lead: Strategy, Analytics & ROI

Walmart; Bentonville (AR); On-site; USD 80,000 - 155,000; Full time

Benefits offered by this job

Health benefits

401(k) and stock purchase plans

Company-paid life insurance

Paid time off (PTO) and family leave

Disability coverage

Employee discounts

Job summary

Walmart seeks a Manager, Campaign Management, to lead planning, coordination, and execution of integrated advertising campaigns across platforms. Strong analytical and financial acumen will guide performance optimization and stakeholder insights.

The role sits in the Media Activation team, driving campaign setup, delivery, and performance while coordinating with cross-functional partners and ensuring alignment with business objectives. Strong communication is essential.

Qualifications

• Experience planning and executing advertising campaigns.
• Strong analytical and financial acumen.
• Experience with programmatic, search and social advertising.

Responsibilities

• Lead the planning, coordination, and execution of integrated marketing campaigns to meet objectives and optimize ROI.
• Analyze campaign performance data and provide actionable insights for decision-making.
• Manage budgets to align with financial goals and maximize resources.
• Collaborate with cross-functional teams and external partners on media plans and strategies.
• Oversee campaign platforms and tools, recommending enhancements for efficiency.
• Communicate campaign progress and results to senior leadership.

Skills

Campaign management

Programmatic advertising

Budget management

Data analysis

Stakeholder management

Media planning

Bid management tools

Tools

Programmatic platforms

Bid management tools

Analytics tools

Job description

Walmart seeks a Manager, Campaign Management, to lead planning, coordination, and execution of integrated advertising campaigns across platforms. Strong analytical and financial acumen will guide performance optimization and stakeholder insights.

The role sits in the Media Activation team, driving campaign setup, delivery, and performance while coordinating with cross-functional partners and ensuring alignment with business objectives. Strong communication is essential.