Omnichannel Growth Lead for Digital & Retail Media

BG Foods; Bentonville (AR); On-site; USD 90,000 - 120,000; Full time

Job summary

B&G Foods in the United States is seeking an Omnichannel Manager, Walmart to drive our omnichannel growth, manage digital shelf content, and develop campaigns through Walmart Connect.

You will coordinate with Marketing, Digital Merchandising, and Sales to optimize content, launch new items, and analyze performance across Walmart platforms. Bachelor’s degree and 3 years in eCommerce or shopper marketing are required.

Qualifications

• Bachelor's degree required in a relevant field.
• 3 years of experience in eCommerce, digital merchandising, or shopper marketing.
• Strong understanding of digital shelf content and retailer requirements.
• Proven ability to lead integrated shopper marketing programs from concept to execution.

Responsibilities

• Retail Media Execution (20%): optimize media and search, brief assets, and manage performance.
• New Item Setup (10%): complete supplier data setup in Supplier One with accuracy.
• New Item Launch (15%): develop plans to launch products with conversion & brand awareness tactics.
• Performance Reporting (15%): lead post-program reporting and suggest optimizations.
• Budget Management (10%): oversee shopper marketing budget and allocate across tactics.
• Program Planning (10%): assist Sales with customer-facing marketing plans and recaps.
• Digital Content Creation (10%): collaborate to create eCommerce-ready imagery and copy.
• Digital Catalog Maintenance (10%): keep digital shelf content accurate and compliant.

Skills

eCommerce

Digital merchandising

Shopper marketing

Cross-functional leadership

Content optimization

Analytics

Communication

Budget management

Education

Bachelor's degree

Tools

Supplier One

Syndigo

Walmart Connect

Scintilla

Job description

B&G Foods in the United States is seeking an Omnichannel Manager, Walmart to drive our omnichannel growth, manage digital shelf content, and develop campaigns through Walmart Connect.

You will coordinate with Marketing, Digital Merchandising, and Sales to optimize content, launch new items, and analyze performance across Walmart platforms. Bachelor’s degree and 3 years in eCommerce or shopper marketing are required.