Omnichannel Advertising Strategy Lead

Walmart; Chicago (IL); On-site; USD 88,000 - 171,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Stock purchase

PTO and family leave

Employee discounts

Job summary

Walmart seeks a Manager, Account Strategy to lead omnichannel advertising campaigns and translate client goals into effective media plans. You will monitor performance, optimize results with data insights, and collaborate across teams to deliver value to Walmart Connect clients.

You’ll guide the team, foster continuous learning, and present strategic recommendations to leadership while advancing innovative advertising solutions that align with business objectives.

Qualifications

• Bachelor’s degree or 3 years’ experience in digital media, account management, or advertising strategy.
• 5 years’ experience in digital media, account management, marketing, or advertising strategy.

Responsibilities

• Develop and execute omnichannel advertising campaigns aligned with client marketing objectives.
• Translate client goals into actionable media strategies using Walmart Connect’s advertising solutions.
• Monitor campaign performance, pacing, and optimization to meet key performance indicators.
• Analyze campaign data and apply digital metrics to improve effectiveness and growth.
• Lead campaign setup, troubleshooting, and client onboarding processes.
• Build joint business plans using forecasting tools and customer insights.
• Present campaign results and strategic recommendations to clients and leadership.
• Collaborate cross-functionally to ensure campaign success and continuous improvement.
• Mentor team members and support their development and engagement.

Skills

Omnichannel media strategy

Campaign management

Data analysis

Forecasting

Client communication

Education

Bachelor’s degree in business/marketing/communication

Master’s degree in marketing/business

Tools

Salesforce

Tableau

SQL

Power BI

Job description

Walmart seeks a Manager, Account Strategy to lead omnichannel advertising campaigns and translate client goals into effective media plans. You will monitor performance, optimize results with data insights, and collaborate across teams to deliver value to Walmart Connect clients.

You’ll guide the team, foster continuous learning, and present strategic recommendations to leadership while advancing innovative advertising solutions that align with business objectives.