Omnichannel Activation Specialist

Del Monte Foods; New Jersey; Remote; USD 73,000 - 125,000; Full time

Job summary

Join a forward-thinking company as an Omnichannel Activation Specialist, where you will drive brand and retail strategies to enhance sales and market share. This remote position offers the chance to collaborate with creative teams and leverage partnerships to execute impactful omnichannel programs. You will play a vital role in understanding business needs and consumer behavior, ensuring that marketing efforts align with brand objectives. With a strong emphasis on leadership and collaboration, this role is perfect for a results-oriented professional looking to make a meaningful impact in the food industry.

Benefits

Competitive salary

Comprehensive benefits

401(k) plan

Medical insurance

Dental insurance

Vision insurance

Qualifications

• 3+ years in CPG, eCommerce, or brand management.
• Strong analytical and communication skills required.

Responsibilities

• Develop and execute omnichannel programs for brand initiatives.
• Monitor budgets and optimize campaigns using analytics.

Skills

Analytical Skills

Communication Skills

Leadership Skills

Problem Solving

Marketing Experience

Brand Management

Education

Bachelor's Degree

MBA

Job description

Company and Position Information:

Del Monte Foods (DMFC) is a multi-national food company headquartered in Walnut Creek, CA, with a portfolio of brands including Del Monte, Contadina, and College Inn. Our products are present in six out of ten U.S. households.

We support our employees' growth and are committed to providing accessible, nourishing, and great-tasting food for all. We are Del Monte Foods - Growers of Good.

The salary range for this role is: $73,083.69 - $124,154.22

Responsibilities:

The Omnichannel Activation Specialist partners with their manager to develop and implement omnichannel strategies supporting brand and retail initiatives to drive sales and market share growth. This role requires understanding business needs, strategies, and account opportunities. Travel is approximately 10%.

This is a remote/home-based position, open to candidates in AR, CA, CO, FL, GA, IA, IL, IN, MI, MN, NC, NE, NJ, NV, NY, OH, OR, PA, TN, TX, VA, WA, WI. Hybrid options are available in Pittsburgh, PA, or Rogers, AR.

• Develops and executes omnichannel programs, including retail tactics (signage, demos, direct mailers) and digital programs (social media, digital coupons, banners, retail search).
• Works with the Omnichannel Activation Manager to create customer-specific strategies aligning with brand and retailer objectives.
• Leverages external brand partnerships to enhance program impact.
• Briefs creative teams on activations, ensuring messaging aligns with objectives, brand guidelines, and retailer specs.
• Establishes KPIs, uses analytics to optimize campaigns, and measures success to grow sales and share.
• Secures approval for cost estimates and socializes activation plans.
• Supports customer meetings with strategies, plans, and results.
• Monitors monthly budgets and processes invoices.
• Contributes to annual planning and marketing communications to foster growth.
• Builds internal and external partnerships to achieve goals, including with Sales, Finance, and other teams.
• Supports internal education on program performance and opportunities.
• Understands retailer strategies, category dynamics, and consumer behavior to meet volume and profit targets.
• Assists with administrative tasks and other duties as needed.

Leadership Behaviors:

We prioritize:

• Connecting teams to strategy, providing support, and accountability.
• Solve problems collaboratively, enable smart risk-taking, and empower decision-making.
• Building trust, leading with empathy, and developing teams.

Qualifications:

• BS/BA required; MBA preferred.
• At least 3 years in CPG, eCommerce, activation, brand management, or related fields; agency experience is a plus.
• Experience in marketing, media, or brand management.
• Results-oriented, self-starter with influence and leadership skills.
• Strong analytical, decision-making, and communication skills.
• Experience in retail activation/shopper media, including dollar channels, C-stores, drug stores, and e-commerce, is preferred.

We Offer:

• Competitive salary.
• Comprehensive benefits including Medical, Dental, Vision, and 401(k).

Please complete and submit an application for employment for the specific position. No sponsorship or third-party agencies are accepted.